Andrew Godley – författare

The Making of the Modern Supermarket describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service was adapted to the different postwar British context in a number of ways. During the early 1960s various retailers began to experiment with larger formats, which became known as supermarkets. Sainsbury's was a late mover into self-service, but began to develop a different supermarket model, emphasising fresh foods and perishable goods. This led it to pursue a more expensive path of development as it invested in self-service, creating its novel supermarket format by the end of the 1960s. The book explores in detail how this Sainsbury's format evolved. It was driven by the company's historic commitment to selling fresh meat and other perishable goods, which demanded a much greater commitment to refrigeration in Sainsbury's self-service format than was the case for its peers. Because most consumers were suspicious of buying fresh meat and perishables through self-service outlets in the early 1960s, Sainsbury's also had to retain high levels of staffing to support their self-service offering. During the 1960s as they extended their product range, they facilitated the development of one-stop shopping in the UK, where customers were able to buy all their food requirements in one shop, rather than shopping around. This became the most popular version of the supermarket format, and it was the template that others copied as they tried to follow Sainsbury's example.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

“This is a high quality book with directions and guidelines on how to generate valid treatment plans in the modern era of radiation oncology. It is very useful for any student (dosimetry, therapy, physicist, or physician) who is entering a practical treatment planning rotation…It is written as a companion to the Handbook of Treatment Planning in Radiation Oncology, 2nd edition, Videtic et al. (Demos Medical Publishing, 2015), and pairs very well with it.”Score: 88, 3 Stars, Doody’s Medical Reviews“Comparing with earlier published books about radiotherapy treatment planning, which are prone to the pedagogical side as textbooks, this new book serves an unmet need as a pocket-sized book with details and up to date information for user’s quick resource for treatment planning knowledge… “Strategies for Radiation Therapy Treatment Planning” is a handy and essential reference for modern treatment planning. It is therefore recommended as a valuable book for the bookshelf and pocket of everyone involved in radiotherapy treatment planning.”-- Dr. Chengyu Shi of Memorial Sloan Kettering Cancer Center for Journal of Applied Clinical Medical Physics published by Wiley Periodicals, Inc.Strategies for Radiation Therapy Treatment Planning provides radiation oncologists, physicists, and dosimetrists with a step-by-step guide to implementing external beam treatment plans that meet clinical requirements for each major disease site. As a companion book to the Handbook of Treatment Planning in Radiation Oncology Second Edition, this book focuses on the technical aspects of treatment planning and the major challenges in creating highly conformal dose distributions, referenced to as treatment plans, for external beam radiotherapy. To overcome challenges associated with each step, leading experts at the Cleveland Clinic have consolidated their knowledge and experience of treatment planning techniques, potential pitfalls, and other difficulties to develop quality plans across the gamut of clinical scenarios in radiation therapy.The book begins with an overview of external beam treatment planning principles, inverse planning and advanced planning tools, and descriptions of all components in simulation and verification. Following these introductory chapters are disease-site examples, including central nervous system, head and neck, breast, thoracic, gastrointestinal, genitourinary, gynecologic, lymphoma, and soft tissue sarcoma. The book concludes with expert guidance on planning for pediatric cancers and how to tailor palliative plans. Essential for all radiation therapy team members, including trainees, this book is for those who wish to learn or improve their treatment planning skills and understand the different treatment planning processes, plan evaluation, and patient setup.KEY FEATURES:Provides basic principles of treatment planningContains step-by-step, illustrated descriptions of the treatment planning processDiscusses the pros and cons of advanced treatment planning tools, such as auto-planning, knowledge-based planning, and multi-criteria based planningDescribes each primary treatment site from simulation, patient immobilization, and creation of various treatment plans to plan evaluationsIncludes instructive sample plans to highlight best practicesComes with access to the fully downloadable eBook

mso-bidi-theme-font: minor-latin;">This book emerged from a need in the field of entrepreneurial ecosystems to link foundational theories with practical realities faced by entrepreneurs as they acquire and manage resources when creating a new firm.

The "culture" debate in economics and economic history has been long-lasting.This volume incorporates contributions of scholars from economics, management studies and international relations, as well as economic and social historians' attempts to evaluate the role and impact of cultural factors on economic growth.