Andy Bull – författare
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20 produkter
20 produkter
2 182 kr
Skickas inom 10-15 vardagar
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include:• Establishing the audience your brand wants to engage with• Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals• Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
751 kr
Skickas inom 10-15 vardagar
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include:• Establishing the audience your brand wants to engage with• Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals• Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
168 kr
Skickas inom 3-6 vardagar
WINNER OF THE TIMES BIOGRAPHY OF THE YEAR AT THE BRITISH SPORTS BOOK AWARDSIn the 1930s, as the world hurtled towards terrible global conflict, speed was all the rage. It was described by Aldous Huxley as 'the one genuinely modern pleasure', and one of the fastest and most thrilling ways to attain it was through the new sport of bobsledding. Exotic, exciting and above all dangerous, it was by far the most popular event at the Lake Placid Winter Olympics. It required an abundance of skill and bravery. And the four men who triumphed at those Games lived the most extraordinary lives.Billy Fiske was an infamous daredevil, blessed with a natural talent for driving. He would later become the first American airman to die in the war - flying for the RAF. Clifford Gray was a notorious playboy and a player on both Broadway and Hollywood. Or was he? His identity was a mystery for decades. Jay O'Brien was a gambler and a rogue who, according to one ex-wife, forced women to marry him at gunpoint. And Eddie Eagan, a heavyweight boxer and brilliant lawyer, remains the only man to win gold at both the Summer and Winter Olympics.This is their story, of loose living, risk-taking and hell-raising in an age of decadence, and of their race against the odds to become the fastest men on ice. We will never see their like again. Especially after the world did descend into that second, terrible global conflict.
2 124 kr
Skickas inom 10-15 vardagar
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.The second edition features new chapters including: getting started with social medialive reportingbuilding proficiency with Wordpressbuilding apps for smartphones and tabletsbuilding a personal brand and developing a specialismlong-form video journalism, audio and video news bulletins and magazine programmes.The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.
758 kr
Skickas inom 10-15 vardagar
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.The second edition features new chapters including: getting started with social medialive reportingbuilding proficiency with Wordpressbuilding apps for smartphones and tabletsbuilding a personal brand and developing a specialismlong-form video journalism, audio and video news bulletins and magazine programmes.The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.
177 kr
Skickas
The Isle of Wight, lying off the south coast of England, has been a popular tourist destination for 200 years but has played an important role in the history of Britain for centuries. It was settled by Celts, Romans, Anglo-Saxons and Vikings, and following the Norman Conquest it became a kingdom in its own right for two centuries. After the Reformation the Worsley family became governors of the island, transforming Appuldurcombe Priory into the family home, but misfortune was to haunt them and the house over ensuing centuries. The island was transformed by royal patronage, George IV supporting the Royal Yacht Club and Victoria making Osborne her favoured retreat, and the island was home to many famous names in the Victorian world including Tennyson. The island has also been at the forefront of technology and defence with the world’s first radio station, established by Marconi, and the development of Britain’s Black Knight ballistic missile and Black Arrow space rocket. As well as all this, the island’s story includes the remarkable tale of how Bob Dylan was persuaded to play the Isle of Wight Festival instead of Woodstock and much more.With tales of remarkable characters, unusual events and tucked-away or vanished historical buildings and locations, Secret Isle of Wight will appeal to all those with an interest in the history of this unique island across the Solent.
177 kr
Skickas
Bexhill may have one of the highest percentages of retired people in the country, but this fascinating town does not deserve its reputation as God’s waiting room. The town was developed by the 7th Earl of Sackville as a seaside resort in the late nineteenth century and gained a reputation for health and longevity, as well as becoming home to around 300 independent schools before the outbreak of the Second World War. It has always been a pioneering place: the birthplace of British motor racing, the first resort to allow mixed bathing, the town where colour television was invented, and the venue for Bob Marley’s first gig in the UK. A wonderful array of fascinating characters, and a fair few true eccentrics, have called Bexhill home, including pioneering motorcycling rector Canon Basil Davies, and a hoax inventor of a death ray. The town has been immortalised in a Goon Show sketch by Spike Milligan, who trained with the army there in the Second World War, and celebrated by native Eddie Izzard, who put a replica of the coach from The Italian Job on the roof of the town’s art gallery.A–Z of Bexhill-on-Sea reveals the history behind Bexhill, its streets and buildings and the people connected with the town. Alongside the famous historical connections are unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of smuggling, the town’s link to Agatha Christie and its connection with the US state of Delaware among many other fascinating facts in this A–Z tour of Bexhill’s history. Fully illustrated, this book will appeal to all those with an interest in this historic East Sussex seaside town.
177 kr
Skickas
Chiswick grew from a village on a bend of the River Thames to a fashionable retreat from London in the eighteenth century, then a suburb of London in the nineteenth century. The Palladian villa Chiswick House, with its landscaped gardens, was created by Lord Burlington in 1720 and artists and writers were drawn to the area, which also later became home to the Royal Horticultural Society and the first Garden Suburb at Bedford Park. Industries later associated with Chiswick included Thorneycroft marine builders and Fuller’s famous brewery. During the Second World War the first V-2 rocket to hit London fell on Staveley Road in Chiswick.In A–Z of Chiswick author Andy Bull reveals the history behind Chiswick, its streets and buildings, industries and the people connected with the area. Alongside the famous historical connections included are some unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of glamorous residents of Chiswick House and rare plants grown in its glasshouses, the early days of the Arts and Crafts movement, and writers, artists and actors among many other fascinating facts in this A–Z tour of Chiswick’s history. Fully illustrated throughout, this book will appeal to all those with an interest in this historic area of west London.
177 kr
Skickas
Kew and Brentford are not so much separated by the River Thames as connected through it. The ford here was the first point on the tidal stretch of the great river that could easily be crossed on foot – meaning many travellers have passed through down the centuries, perhaps the most famous being Julius Caesar. Kew has strong royal links and in 1759 Princess Augusta founded Kew Gardens, now known officially as the Royal Botanical Gardens. Today Kew is also famous for the National Archives. Kew and Brentford also have a rich industrial history, from pharmaceutical giants Beechams (and today GlaxoSmithKline) to aircraft manufacturers Sopwith and Handley Page and motor vehicle manufacturers Dodge and Chrysler. In A–Z of Kew and Brentford author Andy Bull reveals the history behind these towns, their streets and buildings, industries and the people connected with them. Alongside the famous historical connections are included some unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of painters drawn to this area, the manufacture of Brompton folding bicycles in a railway arch and a notorious Victorian murderer among many other fascinating facts in this A–Z tour of Kew and Brentford’s history. Fully illustrated throughout, this book will appeal to all those with an interest in these historic West London towns.
177 kr
Skickas
For centuries, Whitechapel has been at the centre of multicultural Britain. It has offered sanctuary to successive waves of immigrants fleeing religious intolerance, pogroms and poverty: Huguenots from France, Irish, Jews from Eastern Europe and Bangladeshis, each overlaying their own vibrant culture on the area. Whitechapel has been associated with notorious crimes in the past, not least Jack the Ripper, nineteenth-century body snatchers, the Kray twins and other gangsters. Social reformers such as George Peabody and William Booth, who founded the Salvation Army in Whitechapel, have left their legacy on the area.In A–Z of Whitechapel author Andy Bull reveals the history behind the area’s streets, buildings, industries and the people connected with this part of East London. Alongside the famous historical connections, he includes some unusual characters, tucked-away places and unique events that are less well known. Readers will discover tales of Elizabethan theatres and Victorian freak shows, artists and writers, Whitechapel’s connection with Joseph Stalin and the area’s brewing and bell-founding heritage, among many other fascinating facts in this A–Z tour of Whitechapel’s history. Fully illustrated throughout, this book will appeal to all those with an interest in this historic East London district.
167 kr
Skickas
In the late Middle Ages, Walsingham in Norfolk was the most important pilgrim destination in England. Pilgrims travelled here to the shrine to the Virgin Mary from all over the British Isles and Europe, often via Norfolk’s two other great pilgrim places, Norwich and King’s Lynn. Other routes ran within the county, linking other significant pilgrim points including Bromholm Priory, St Benet’s Abbey and Binham Priory. There were also paths from pilgrim ports such as Great Yarmouth, Cromer, Wells and Hunstanton. Along these routes were numerous hermitages, wayside crosses and hostelries catering to pilgrims. When Henry VIII banned pilgrimage and outlawed the veneration of saints, the pilgrims stopped coming and the paths they used were forgotten. Now those paths are being re-established, the pilgrim places rediscovered, and increasing numbers of pilgrims are walking those routes.This book describes those pilgrim paths and places, including the main feeder routes that pilgrims would have taken across the country to reach Norfolk. It features priories and abbeys, pilgrim churches, hostelries and crosses, holy wells, chapels and hermitages as well as stories of historic figures such as the mystics Margery Kempe and Julian of Norwich. Norfolk’s Pilgrim Routes: A History of Paths, Places and People will appeal to all those who enjoy walking and exploring Britain’s heritage. Through this book readers and walkers today can explore the full breadth of Norfolk’s rich pilgrim history and the fascinating history to be discovered en route.
167 kr
Skickas
Thanks to Chaucer and his Canterbury Tales, the path along the North Downs to Thomas Becket’s shrine in Canterbury Cathedral is the most famous pilgrim route in the world. Yet there is another Canterbury pilgrim path that is 600 years older, now revived as the Augustine Camino, which runs from Rochester via Canterbury to Ramsgate. It venerates St Augustine, who brought Christianity to Kent in AD 597, and leads to a new shrine in Ramsgate, dedicated to him in 2012. There are many other Kent pilgrim paths, including the recently rediscovered Old Way, which approaches Canterbury from the south west, and takes in the lovely pilgrim churches of Romney Marsh. Another, the Royal Saxon Way, features the shrine of the seventh-century St Eanswythe, in Folkestone’s parish church. In this book Andy Bull, who has been researching Britain’s pilgrim paths for many years, explores these and other pilgrim routes in Kent and the historic places and people associated with them.Kent’s Pilgrim Routes: A History of Paths, Places and People will appeal to all those who enjoy walking and exploring Britain’s heritage. Through this book readers and walkers today can explore the full breadth of Kent’s rich pilgrim history and the fascinating history to be discovered en route.
167 kr
Kommande
Northumberland is synonymous with the great Northern saints of St Cuthbert, St Oswald and St Aidan. Two long-distance pilgrim paths, St Cuthbert’s Way and St Oswald’s Way, link the locations associated with all three of them, leading to and from Holy Island, also known as Lindisfarne. In this book Andy Bull, who has been researching Britain’s pilgrim paths for many years explores these and many other pilgrim routes in Northumberland and the historic places and people associated with them. St Cuthbert’s Way runs through the Northumberland National Park and the Cheviot Hills and St Oswald’s Way runs from Holy Island up the coast past Bamburgh to Hadrian’s Wall. Other pilgrim routes and locations include St Wilfrid’s Way from Hexham to Scotland, Inner Farne, the Kyloe Hills inland from Berwick, Holystone near the Border and more.Northumberland's Pilgrim Routes: A History of Paths, Places and People will appeal to all those who enjoy walking and exploring Britain’s heritage. Through this book readers and walkers today can explore the full breadth of Northumberland’s rich pilgrim history and the fascinating history to be discovered en route.
2 329 kr
Skickas inom 11-20 vardagar
The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online.
The book contains:
full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you needcomprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a websiteday-in-the-life accounts from a wide range of young journalistsadvice, quotes, comments and warnings from over 100 working journalistsa comprehensive listing of potential sources of work experience, traineeships, and jobs.
177 kr
Skickas
The seaside town of Margate in Kent has based its livelihood on the sea since its beginnings. It was one of the first places to be developed as a seaside resort in the Georgian era. Margate’s sandy beaches became popular with Londoners first with the advent of steam packets in 1815 and even more so after the railways arrived later in the nineteenth century. The changing pattern of holidaying in the UK led to a decline in the fortunes of Margate in the latter years of the twentieth century, but in recent times the town has seen an upsurge including new developments such as the Turner Contemporary Gallery.In this book author Andy Bull reveals the hidden history of Margate, from the foundation of the world’s first sea-bathing hospital and the playground of Regency royalty, to the creation of Dreamland. This town has been the haunt of artists, writers and actors, and boasts the most haunted theatre in the country and the first modern bungalow. Secret Margate explores the lesser-known episodes and characters of the town through the centuries, and will appeal to all those with an interest in the history of this town in Kent.
177 kr
Skickas
The town of Richmond grew around the Tudor royal palace by the River Thames. Much of the land was used by the royals for hunting, first in the Old Deer Park and then in Richmond Park, but in the eighteenth and nineteenth centuries the area became a fashionable place of residence close to London, particularly around Richmond Hill. The Hill has also been home to rock and roll royalty including Mick Jagger, Eric Clapton and Pete Townshend. The town expanded into a municipal borough in 1890 and is now part of London, a thriving shopping and cultural centre for the area. This book explores the lesser-known episodes and characters in the history of Richmond through the years, from its royal beginnings, the establishment of a tapestry works at Mortlake, the connection with the River Thames through boatbuilding and the ferry before Richmond Bridge was built, home of the artistic and other famous people including three leading explorers, to the secret nineteenth-century plot to destroy Kew Gardens and the story behind the establishment of the Poppy Factory in 1922.With tales of remarkable characters, unusual events and tucked-away or disappeared historical buildings and locations, Secret Richmond upon Thames will appeal to all those with an interest in the history of this corner of south-west London.
336 kr
Skickas inom 3-6 vardagar
211 kr
Skickas
Once, The Great North Road was spoken of as the UK’s own version of America’s Route 66: the Mother Road, threading its way across this green and pleasant land, linking the capitals of London and Edinburgh, taking in the great cities of York and Newcastle, numerous market towns and villages whose old coaching inns now catered for a new, romantic breed: the motorist.But all of that has long gone. Hasn’t it? Isn’t the Great North Road now dead: buried by the A1, with its motorway-grade stretches and ubiquitous town by-passes?Not a bit of it. Because the A1 is not the Great North Road. Realignment, renumbering, re-routing and extensive upgrading have meant that it bears little relation to the original highway. No more than a quarter of the modern A1 follows the route of the true Great North Road. So, has that evocatively-named highway been wiped off the map? Actually, no. It’s still there, but heavily disguised. These days it is hidden, renumbered as, among others, the B197, the A602, and the B656, but often still known locally as The Great North Road. All it has lost is the traffic that grew and grew until it clogged this great national artery.That old, original route can still be driven the 400 miles from capital to capital, on a journey that does indeed have much in common with cruising America’s Route 66. Driving the Real Great North Road is travel writer Andy Bull’s account of doing just that. It’s also about re-living a time when the road, in the words of JB Priestley, cut through towns like a knife through cheese; when it guided stars from Sting to Bryan Ferry, Mark Knopfler to Eric Burdon, to fame and fortune; when Dorothy L Sayers found a road “that winds away like a long, flat, steel-grey ribbon – a surface like a race-track, without traps, without hedges, without side-roads, and without traffic.”All you need to do is find the old road first. This book will help you do so.
120 kr
Skickas
188 kr
Skickas
A pilgrim path that offers a wonderful long-distance route, on footpaths and quiet lanes, across the glorious east of England.London to Walsingham Camino guidebook is a full colour guide to walking the re-established pilgrimage route from the Church of St Magnus the Martyr, with its shrine to Our Lady of Walsingham to the Anglican and Catholic shrines at Walsingham in Norfolk. The experience of walking the route is described in this illustrated book with the step by step walking directions and gpx files being downloaded from the Trailblazer website.The whole 177.8 mile pilgrimage could be accomplished by a fit walker in a fortnight or less. But maybe you want to walk for fewer miles each day, or just at weekends, or on odd days when you have the time and energy. This guide caters for multiple approaches.Walsingham was England’s Nazareth. A fantastical tale brought pilgrims – kings, queens, and commoners alike – to Walsingham in the Middle Ages. In 1061 a Walsingham noblewoman, Lady Richeldis de Faverches, had a vision in which the Virgin Mary transported her soul to Nazareth and showed her the house where the Holy Family once lived, and in which the Annunciation of Archangel Gabriel, foretelling Jesus’s birth, occurred. She was told to build a replica of the house in Walsingham, and did so. The Holy House, initially a simple wooden structure, later richly decorated with gold and precious jewels, became a shrine and attracted pilgrims to Walsingham from all over Europe. Numerous kings travelled as pilgrims to Walsingham.Walsingham was by far the most important pilgrim shrine in England until Henry VIII outlawed pilgrimage and the veneration of saints in 1538. It was much more popular than Canterbury. Not only that: in the whole of the Christian world it was eclipsed by just three other places: Jerusalem, Rome, and Santiago de Compostela. Those places have enjoyed an unbroken tradition of pilgrimage and veneration stretching back a millennium or more. Not Walsingham. It reverted to being just a village in Norfolk once the pilgrims stopped coming. The road from London ceased to be the most important route in England, and faded into obscurity.For 400 years, no pilgrims walked to Walsingham. Since the 1930s, when both Catholic and Anglican shrines were re-established here, Walsingham has undergone a revival. It draws around 300,000 pilgrims each year, but hardly any of them walk much more than the final Holy Mile, and only a few church and other groups trace the full route from London.The London to Walsingham Camino guidebook is part of an attempt to change that: to re-establish a walking route which, while being as true to the original way as possible, takes account of the modern realities on the ground. A pilgrim path that offers a wonderful long-distance route, on footpaths and quiet lanes, across the glorious east of England. A truly pleasurable and uplifting walking experience.