Anthony Tasgal – författare
Visar alla böcker från författaren Anthony Tasgal. Handla med fri frakt och snabb leverans.
11 produkter
Inspiratorium
A Space for the Curious
Inbunden, 2017
134 kr
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Welcome to The Inspiratorium - a place where ideas come to meet, grow, evolve and flourish. Crammed full of thinkers, thoughts and their distilled wisdom, this is a book that will develop and accelerate yours. Flitting between the poles of science and art, quantum physics and epic poetry, …
InCitations
Discovering a world of inspiration through quotes, words and expressions
Häftad, 2020
157 kr
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InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying - or just pondering on - them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms …
Consumer Behaviour Book
Exploring the reasons why emotions are so important in decision-making
Häftad, 2024
116 kr
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Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why …
Classical Marketing Book
Marketing lessons from the Greeks and Romans
Häftad, 2025
116 kr
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What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.Expect to be enlightened and enthralled by why “author” …
Storytelling Book
Finding your golden thread for more effective presentations (10th Anniversary Edition)
Häftad, 2025
135 kr
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Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling.In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves …
Art in Marketing
Why we need less science and more art in marketing
Häftad, 2026
116 kr
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This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline. Drawing inspiration from Germaine Greer's assertion that "Marketing is the art-form of the 20th century," Tasgal argues that marketing's relentless pursuit of scientific rigor – …
Pushing the Envelope Outside the Box
Häftad, 2027
116 kr
Kommande
Stop circling the drain with traditional business books and prepare for a deep dive into the sub-aquatic depths of corporate absurdity. This book is the definitive manifesto for the 360-degree, marcomms visioneer who isn't afraid to "think" outside the vertical cycle. From dredging the ocean of …
Storytelling Book
Finding the Golden Thread in Your Communications
Inbunden, 2015
110 kr
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Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves …
Insight Book
Enhancing your creativity by learning to see things differently
Häftad, 2023
106 kr
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More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes …
Storytelling Book
Finding the Golden Thread in Your Communications
Häftad, 2023
113 kr
Tillfälligt slut
Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most people in the world of business find themselves …
Storytelling Workbook
A nine-week programme to tell your story
Häftad, 2022
116 kr
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The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive …
