Barbara Brabec - Böcker

If you're making crafts, you should be making money.

Here is an intimate and revealing look at how men and women in a wide variety of creative endeavours live their lives and manage their businesses. Join them and Barbara in this book's unique 'networking sessions' -- you will feel like you are right in the room with them. You will benefit greatly from their experience in how to find enough space at home for business, make changes forced by new technology, market with greater success, and manage stress. You will also learn how to use computer technology and specific software programs to more effectively manage your business, design and market products, create professional printed materials and much more.

Barbara Brabec, who BOOKLIST calls America's "bona fide crafts business guru" has brought the craft business into the 21st century. Craft-making, like everything else, is changing with the times. MAKE IT PROFITABLE! emphasizes how creative people are using computers and the internet to save time, cut costs, and increast profits. Brabec has garnered the best ideas and information on the present and future of the craft business from 80 professionals in various fields of the craft industry. Each chapter contains illustrations, sidebars, and "Networking Sessions"--conversations between the author and various professionals discussing the topic at hand. Seasoned veterans and beginners alike will benefit immensely from Brabec's expert research on all aspects of the home business industry. The book covers subjects such as: *business planning and goal setting; *time management and organization; *finding a new or additional workplace; *design and packaging; *pricing; *supplies and shipping; *marketing skills; *keeping everything in perspective; and *production methods and strategies. Here is the best advice that money can buy for anyone with a mind to succeed in the modern crafts business. If you're looking to start your home business or update or expand the one you have, MAKE IT PROFITABLE! will provide you with the most sensible, honest, and proven information on the subject

This new edition contains all the information you need to get started selling at a the retail level and keep growing. It includes Barbara's own priceless advice, plus a whole new collection of the best marketing strategies and selling secrets of nearly a hundred successful craftspeople, artists, designers and publishers in the author's network. This edition also includes two new chapters: 'Resources' and 'Selling on the Internet', a crash course that will save web beginners hundreds (if not thousands) of pounds.

Barbara Brabec's best-selling home-business classic, 'Homemade Money' (more than 120,000 copies sold) has now been totally rewritten and expanded into two new guides that reflect the changing face of home-based business in the new century. This is Book One and is the ultimate idea book and business generator for people who want to earn money from home. With an emphasis on how to begin with practically no money at all, this book explains how to turn existing talents, experience, and know-how into a profitable business. It features an encyclopaedic A-to-Z 'Crash Course' in Home-Business Basics and hundreds of essential Web resources. It includes home-business brainstorming tips and idea charts; scams, schemes, and unprofitable ideas to avoid; business and marketing plan outlines; pricing guidelines and formulas; how to use the latest computer technology; profiles of successful home-based entrepreneurs; and scores of tips from the author and pros in her network.

Barbara Brabec's best-selling home-business classic, 'Homemade Money' (more than 120,000 copies sold) has now been totally rewritten and expanded into two new guides that reflect the changing face of home-based business in the new century. This is Book Two which is a comprehensive management and marketing guide for individuals currently operating a business from home. Chapters explain how to lower overhead costs, manage time and stress, diversify a business, hire employees, and handle growth. In the book's marketing section, readers learn how to scout for new business both traditionally and on the Web, maximise the power of a limited ad budget, price for profit, play the publicity game, market on the Internet, and sell through their own website. The book includes hundreds of success tips from the author and business pros in her network, with links to related print and online resources.