Caitlin Friedman – författare

Geared toward the unique challenges faced by self-employed businesswomen—and updated for the social media-driven, post-financial crisis world—The Girl''s Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.

Forget what you’ve heard. Nice girls can get the corner office.So, you finally got that promotion. You’re the boss now. The supervisor. The manager. The captain. Those days of taking orders and running errands are over. As exciting as all this might seem, once the rush of the promotion is over, you might be scratching your head wondering exactly what to do. Being the boss is never easy, but it''s twice as hard for a woman. It seems like there''s no middle ground. Either you''re the dragon lady who rules with an iron fist or the mousey girl who gets drowned out at every meeting. When a woman wields authority and dares to make tough decisions, how often is the "B-word" bandied about by her employees? How can she strike that balance between pushover and dictator?Fear not. You can do the job. All you need is a little helpful advice to send you on your way. Whether you supervise two employees as a shift manager or lord over an entire corporate empire, Caitlin Friedman and Kim Yorio will show you how to step gracefully into your new position of power. They’ll teach you how to motivate your team without alienating them, how to delegate without feeling guilty, how to deal with office politics and how to handle evaluations, promotions, and even firings. And for those of you who are already running the show, they can help you become the mentor your employees deserve. Since women still don’t have much of a road map when it comes to taking charge at the office, the team who brought you the national bestseller The Girl’s Guide to Starting Your Own Business drew one up for us. Inside, there are self-assessment questionnaires to help you find out where you land on the bitch or wimp scale, interviews with prominent female bosses, and advice from a whole host of experts. Caitlin Friedman and Kimberly Yorio will teach you to be powerful without being possessive, to be opinionated without being brassy, and to have a strong voice without micromanaging. You’ll learn just how to own the role of queen bee in a positive way so that you can be more mentor than manager - one who leads, inspires, and motivates.