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2 produkter
2 produkter
1 703 kr
Skickas inom 5-8 vardagar
This book explores how academics at conferences co-construct their own and each other’s professional identities. It is based on the detailed sequential analysis of audio recordings of conference discussions in the field of the humanities, the working languages being French and English.The analyses show that the delegates who actively participate in these interactions, whether as presenters, chairpersons or as members of the audience, carry out a considerable amount of identity work, attributing self and other to various categories of professional identity. The discussion participants co-construct themselves and each other discursively as academics, professionals, experts, junior or senior members of the scientific community; they also orient to this identity work as an important task to be achieved at conferences. This study provides detailed insights into the fine-grained mechanics of spoken academic discourse. From the perspective of applied research it serves the double purpose of raising experienced researchers’ awareness of their own routines and introducing novices to the discourse practices of academia.
Del 32 - Sprache Im Kontext
People, Products, and Professions
Choosing a Name, Choosing a Language - Fachleute, Firmennamen und Fremdsprachen
Häftad, Engelska, 2009
821 kr
Skickas inom 5-8 vardagar
When people collaborate in professional contexts, and more specifically, when they communicate about and through products in business contexts, they have to make a series of basic choices, one of them concerning the language used in the communication. Another, more long-term-oriented decision is the choice of a name for one’s business or product. The two questions are closely related, since in both cases it is an issue of self-presentation for the communicating company or business person.Wenn Menschen in beruflichen Kontexten kooperieren, und insbesondere, wenn sie in Wirtschaftskontexten über Produkte kommunizieren, betrifft eine ihrer grundlegenden Entscheidungen die Wahl einer Sprache für die Interaktion. Eine andere, längerfristige, ist die Wahl eines Namens für Firma oder Produkt. Die beiden Fragen hängen eng zusammen, denn in beiden Fällen geht es darum, wie man sich als Unternehmen oder als Unternehmer selbst präsentiert.