Cayce Myers - Böcker

This book analyzes the current attempts to regulate artificial intelligence (AI) and its impact on the communication field.Examining existing and proposed laws, policies, and regulations of AI in the U.S. and the European Union, this book analyzes how the technological development of AI will be governed in the next decade and how this will impact the communication industry. Chapters explore the influence of laws on key communication issues including free speech, disinformation, intellectual property, privacy, and discrimination, as well as the AI industry’s approach to self-regulation. It shows how communication professionals such as public relations practitioners, advertisers, and journalists will be affected by generative AI content production and how communication will ultimately be shaped by the regulations and laws placed on AI.Providing readers with a working knowledge of the contemporary legal issues surrounding AI and communication, this book will be of interest to scholars and students in the fields of Media and Communication Law, Public Relations, Advertising, and Journalism.

This book analyzes the current attempts to regulate artificial intelligence (AI) and its impact on the communication field.Examining existing and proposed laws, policies, and regulations of AI in the U.S. and the European Union, this book analyzes how the technological development of AI will be governed in the next decade and how this will impact the communication industry. Chapters explore the influence of laws on key communication issues including free speech, disinformation, intellectual property, privacy, and discrimination, as well as the AI industry’s approach to self-regulation. It shows how communication professionals such as public relations practitioners, advertisers, and journalists will be affected by generative AI content production and how communication will ultimately be shaped by the regulations and laws placed on AI.Providing readers with a working knowledge of the contemporary legal issues surrounding AI and communication, this book will be of interest to scholars and students in the fields of Media and Communication Law, Public Relations, Advertising, and Journalism.

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.

Set against the changing and turbulent politics of California from the 1930s through the 1950s,Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting examines the life and work of Leone Baxter and her husband Clem Whitaker. During this era, Baxter and Whitaker invented and refined the field of campaign consulting, a form of public relations practice that manages reputation, image, and communication during a political campaign. This book details their work and the development of their successful political consulting firm Campaigns Inc. They worked for mainly conservative and Republican clients, and it was through this work that Campaigns Inc. set the standard for how campaigns would be structured and run through the next century. The book begins with an overview of Baxter and Whitaker's core philosophy of communication, campaigns, and politics. Cayce Myers details their early work in California's Central Valley and their first big campaign against Democratic nominee Upton Sinclair who ran for California Governor in 1934. The book then examines Baxter and Whitaker's campaign for the successful 1942 Gubernatorial candidacy of Earl Warren. The Warren campaign served as a template for building a campaign around a candidate and not a party. Following that election, Baxter and Whitaker's work transformed to focus on defeating compulsory health insurance reforms. They successfully defeated healthcare reform initiatives by California Governor Earl Warren and later President Harry Truman by shaping public sentiment against the specter of "socialized medicine."

In this book, Cayce Myers examines one of the most unusual elections in the history of American politics to analyze the role of campaign finance in the 2024 U.S. presidential election. While studies often focus on what can be achieved through campaign fundraising, Myers posits that this election also presents a perfect case study of what funds alone cannot achieve. In his analysis of the 2020 presidential election, Myers demonstrated how Donald Trump's lack of campaign funds and inconsistent messaging strategy resulted in a victory for Joe Biden (Money in Politics: Campaign Fundraising in the 2020 Presidential Election, Lexington Books). In the 2024 election, however, both Donald Trump and Kamala Harris amassed a fortune in donations, with Harris ultimately losing despite both outraising and outspending Trump during her short campaign. This, Myers argues, is evidence of the shifting nature of political campaigns and the media in the 2020s. Analysis of donation amounts and campaign narratives brought to light a disconnect between what candidates and campaigns have traditionally prioritized and an upending of previously understood strategic norms. Through his analysis of the 2024 campaign, Myers rethinks precedent in the context of modern tactics utilized by Trump in his campaign, such as recognizing the power of earned media through alternative outlets, like podcasts, and the leveraging of unscripted, viral moments that dominate the media narrative. With these 'new rules' now in play, Myers provides an updated account of the current political reality for government and campaigns in the United States.

Money in Politics: Campaign Fundraising in the 2020 Presidential Election illustrates political fundraising’s importance in the 2020 presidential election from the party primaries through the General Election. Cayce Myers addresses how the role of corporate donations, individual contributors, and small donorship have become political talking points. Specific attention is given to the evolution of political fundraising, including a discussion regarding super-PACs, joint fundraising committees, and campaign committees. Myers explores how modern fundraising prowess serves as a barrier to successful entry into top tier candidacy but does not necessarily guarantee victory.