Chris Rose – författare

The personal development group plays a key part in counselling and psychotherapy training, and this book offers an insight into how it works and how to make best use of it. Taking the perspective of the student, it charts the course of the group through various stages, dealing with fundamental themes such as conflict, authority, difference and defences.

The Personal Development Group has a dual focus upon individual experience and group process that provides the student with a valuable resource in understanding and making better use of their own PD group. This fully updated new edition contains discussion of socio-political, economic and cultural considerations, including diversity and equality, and looks at the challenges of the online group and social media. It includes examples and exercises throughout to enhance learning.

The Personal Development Group will encourage students of counselling and psychotherapy to engage with their own development in a proactive and informed manner and invite them to challenge attitudes and assumptions in a thoughtful self-reflexive style. It will be essential reading for students of any course with a PD group, irrespective of theoretical model.

The personal development group plays a key part in counselling and psychotherapy training, and this book offers an insight into how it works and how to make best use of it. Taking the perspective of the student, it charts the course of the group through various stages, dealing with fundamental themes such as conflict, authority, difference and defences.

The Personal Development Group has a dual focus upon individual experience and group process that provides the student with a valuable resource in understanding and making better use of their own PD group. This fully updated new edition contains discussion of socio-political, economic and cultural considerations, including diversity and equality, and looks at the challenges of the online group and social media. It includes examples and exercises throughout to enhance learning.

The Personal Development Group will encourage students of counselling and psychotherapy to engage with their own development in a proactive and informed manner and invite them to challenge attitudes and assumptions in a thoughtful self-reflexive style. It will be essential reading for students of any course with a PD group, irrespective of theoretical model.

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn''t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book''s key steps and tools provide models of motivation, analysis and communication structure.

This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn''t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book''s key steps and tools provide models of motivation, analysis and communication structure.

This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book''s 100 key steps and tools provide models of motivation, analysis and communication structure.

Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become ''norms'', and the consequent problems for campaigning.

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book''s 100 key steps and tools provide models of motivation, analysis and communication structure.

Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become ''norms'', and the consequent problems for campaigning.

If you want to communicate effectively with people - especially if you want to persuade them to act - you need to start from where they are, not from where you are. The failure to do this lies at the root of many communications damp squibs, disasters and social conflicts.

Knowing about the Three Worlds gives you a head start in getting it right. These invisible ‘Worlds’ can only be truly revealed by large scale detailed surveys which identify the connections and correlations between attitudes and beliefs. These sets of attitudes and beliefs create three different versions of ‘common sense’, three distinct ways of seeing the world and of evaluating any offer or ask, any campaign or political idea, any past-time, hobby, social opportunity, any purchase, product or service. Because our place in one world or another is determined by meeting, or not yet having met, unconscious needs – of safety and security or identity, or for esteem of others or self esteem, or for things beyond that such as new ideas, innovations or ethics – we are not ordinarily aware that these worlds exist.

This book details, for the first time, how the values mapping system developed by Cultural Dynamics Strategy and Marketing (CDSM), enables us to look beneath the fog of argument and opinion, and cut through the confusion of behaviours being undertaken for different reasons, to lay bare the ‘social DNA’ which lies beneath and drives much of our individual behaviour, relationships, politics and social dynamics. Based on a hugely detailed model of the UK population, the CDSM model has been statistically calibrated to fit the internationally validated values measurements of Prof Shalom Schwartz at the Hebrew University of Jerusalem.

The Three Worlds exist in all countries, and with this book the reader will be able to recognize Settlers, Prospectors and Pioneers wherever they live. Companies and campaigners, from Greenpeace to Shell, from the National Trust to Unilever, from the US Marines to the BBC and from McDonald’s to Arsenal Football Club, have used the Three Worlds insights to build strategies that work, in marketing, in environmental change campaigns, in team building and in communications. This book gives examples, principles and guidelines to enable anyone to do likewise.