Colin Egan - Böcker
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4 produkter
4 produkter
552 kr
Skickas inom 10-15 vardagar
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.An examination of global competitive forces and the internationalization pressures faced by companies provides insight into key strategic challenges as we approach the 21st century.Creating Organizational Advantage analyses: how globalization is forcing organizations to address their 'strategic sloppiness', why companies seek 'panacea' solutions to basic business problems, the strategic dimensions of organizational change programmes, the role of joint ventures and strategic alliances in compensating for shortfalls in core competencies.These key themes are integrated within a framework which proposes balanced solutions for organizational survival and strategic prosperity.Many of the ideas for the book came from the author's research consultancy and executive development experience with international organizations, including:Bass Taverns, British Steel, BT, Burmah Castrol, Cadbury Schweppes, CAMAS, Coopers & Lybrand, Coral, ECC, GPT, Grace Dearborn, Hitachi, Kodak, KPMG, Lucas Aerospace, Northern Telecom, Philips, Raychem, Reed Elsevier, Rolls-Royce plc, Shell Chemicals, Siemens-Nixdorf.
2 151 kr
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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel PiercyThe book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.Colin Egan is Professor of Strategic Management at Leicester Business School.Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
1 805 kr
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Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'. An examination of global competitive forces and the internationalization pressures faced by companies provides insight into key strategic challenges as we approach the 21st century.Creating Organizational Advantage analyses: how globalization is forcing organizations to address their 'strategic sloppiness', why companies seek 'panacea' solutions to basic business problems, the strategic dimensions of organizational change programmes, the role of joint ventures and strategic alliances in compensating for shortfalls in core competencies.These key themes are integrated within a framework which proposes balanced solutions for organizational survival and strategic prosperity.Many of the ideas for the book came from the author's research consultancy and executive development experience with international organizations, including:Bass Taverns, British Steel, BT, Burmah Castrol, Cadbury Schweppes, CAMAS, Coopers & Lybrand, Coral, ECC, GPT, Grace Dearborn, Hitachi, Kodak, KPMG, Lucas Aerospace, Northern Telecom, Philips, Raychem, Reed Elsevier, Rolls-Royce plc, Shell Chemicals, Siemens-Nixdorf.
Advances in Computer Systems Architecture
11th Asia-Pacific Conference, ACSAC 2006, Shanghai, China, September 6-8, 2006, Proceedings
Häftad, Engelska, 2006
1 095 kr
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On behalf of all of the people involved in the program selection, the program committee members as well as numerous other reviewers, we are both relieved and pleased to present you with the proceedings of the 2006 Asia-Pacific Computer Systems Architecture Conference (ACSAC 2006), which is being hosted in Shanghai on September 6–8, 2006. This is the 11th in a series of conferences, which started life in Australia, as the computer architecture component of the Australian Computer Science Week. In 1999 it ventured away from its roots for the first time, and the fourth Australasian Computer Architecture Conference was held in the beautiful city of Sails (Auckland, New Zealand). Perhaps it was because of a lack of any other computer architecture conference in Asia or just the attraction of traveling to the Southern Hemisphere but the conference became increasingly international during the subsequent three years and also changed its name to include Computer Systems Architecture, reflecting more the scope of the conference, which embraces both architectural and systems issues. In 2003, the conference again ventured offshore to reflect its constituency and since then has been held in Japan in the beautiful city of Aizu-Wakamatsu, followed by Beijing and Singapore. This year it again returns to China and next year will move to Korea for the first time, where it will be organized by the Korea University.