Corinne Nativel - Böcker

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

This book is the first comprehensive and authoritative analysis of the New Deal and examines how far the programme has succeeded in responding to the diversity of conditions in local labour markets across the UK. Argues that profound differences in local labour market conditions have exerted a telling influence on the New Deal’s achievementsIncludes extensive new research data on the current conditions of local labour markets in the UK and local impacts of the New DealIllustrated by a large series of original maps and figures.Based on numerous interviews with local and regional policy actors.

This book is the first comprehensive and authoritative analysis of the New Deal and examines how far the programme has succeeded in responding to the diversity of conditions in local labour markets across the UK. Argues that profound differences in local labour market conditions have exerted a telling influence on the New Deal’s achievementsIncludes extensive new research data on the current conditions of local labour markets in the UK and local impacts of the New DealIllustrated by a large series of original maps and figures.Based on numerous interviews with local and regional policy actors.

Teenage parenthood is recognised as a significant disadvantage in western industrialised nations. It has been found to increase the likelihood of poverty and to reinforce inequalities. This book explores, for the first time, the links between welfare state provision and teenage reproductive behaviour across a range of countries with differing welfare regimes.Drawing on both welfare state and feminist literature, as well as on new empirical evidence, the book compares public policy responses to teenage parenthood in each 'family' of welfare regime: Nordic, Liberal and Continental (Western European); analyses the different socio-political contexts in which teenage pregnancy is constructed as a social problem and identifies best practice in Europe and the USA.Countries included in the study are the UK, USA, New Zealand, France, Italy, Poland, Denmark, Norway, the Canadian province of Quebec and Russia. The contributors are all internationally recognised experts in the fields of welfare and/or gender studies."When children become parents" is important reading for a wide audience of students, policy makers, practitioners and academics in sociology, social policy, social geography, education, psychology, and youth and gender studies.