David Farber – författare

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?

Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.

This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users'' unmet need to document real life in the moment, without filters and "like" buttons.

Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.

In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to:

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.

On November 4, 1979, Iranian militants stormed the United States Embassy in Tehran and took sixty-six Americans captive. Thus began the Iran Hostage Crisis, an affair that captivated the American public for 444 days and marked America''s first confrontation with the forces of radical Islam. Using hundreds of recently declassified government documents, historian David Farber takes the first in-depth look at the hostage crisis, examining its lessons for America''s contemporary War on Terrorism. Unlike other histories of the subject, Farber''s vivid and fast-paced narrative looks beyond the day-to-day circumstances of the crisis, using the events leading up to the ordeal as a means for understanding it. The book paints a portrait of the 1970s in the United States as an era of failed expectations in a nation plagued by uncertainty and anxiety. It reveals an American government ill prepared for the fall of the Shah of Iran and unable to reckon with the Ayatollah Khomeini and his militant Islamic followers. Farber''s account is filled with fresh insights regarding the central players in the crisis: Khomeini emerges as an astute strategist, single-mindedly dedicated to creating an Islamic state. The Americans'' student-captors appear as less-than-organized youths, having prepared for only a symbolic sit-in with just a three-day supply of food. ABC news chief Roone Arledge, newly installed and eager for ratings, is cited as a critical catalyst in elevating the hostages to cause célèbre status. Throughout the book there emerge eerie parallels to the current terrorism crisis. Then as now, Farber demonstrates, politicians failed to grasp the depth of anger that Islamic fundamentalists harbored toward the United States, and Americans dismissed threats from terrorist groups as the crusades of ineffectual madmen. Taken Hostage is a timely and revealing history of America''s first engagement with terrorism and Islamic fundamentalism, one that provides a chilling reminder that the past is only prologue.

It has never been more important for Americans to understand why the world both hates and loves the United States. In What They Think of Us, a remarkable group of writers from the Middle East, Europe, Asia, and Latin America describes the world''s profoundly ambivalent attitudes toward the United States--before and since 9/11. While many people around the world continue to see the United States as a model despite the Iraq war and the war on terror, the U.S. response to 9/11 has undoubtedly intensified global anti-Americanism. What They Think of Us reveals that substantial goodwill toward America still exists, but that this sympathy is in peril--and that there is an immense gap between how Americans view their country and how it is viewed abroad. Drawing on broad research and personal experience while avoiding anecdotalism and polemics, the writers gathered here combine political, cultural, and historical analysis to explain how people in different parts of the world see the United States. They show that not all anti-Americanism can be blamed on U.S. foreign policy. America is disliked not just for what it does but also for what it is, and perceptions of both are profoundly shaped--and sometimes warped--by the domestic realities of the countries where anti-Americanism thrives. In addition to analyzing America''s battered global reputation, these writers propose ways the United States and other countries can build better relations through greater understanding and respect.

The story of modern conservatism through the lives of six leading figuresThe Rise and Fall of Modern American Conservatism tells the gripping story of perhaps the most significant political force of our time through the lives and careers of six leading figures at the heart of the movement. David Farber traces the history of modern conservatism from its revolt against New Deal liberalism, to its breathtaking resurgence under Ronald Reagan, to its spectacular defeat with the election of Barack Obama.Farber paints vivid portraits of Robert Taft, William F. Buckley Jr., Barry Goldwater, Phyllis Schlafly, Ronald Reagan, and George W. Bush. He shows how these outspoken, charismatic, and frequently controversial conservative leaders were united by a shared insistence on the primacy of social order, national security, and economic liberty. Farber demonstrates how they built a versatile movement capable of gaining and holding power, from Taft''s opposition to the New Deal to Buckley''s founding of the National Review as the intellectual standard-bearer of modern conservatism; from Goldwater''s crusade against leftist politics and his failed 1964 bid for the presidency to Schlafly''s rejection of feminism in favor of traditional gender roles and family values; and from Reagan''s city upon a hill to conservatism''s downfall with Bush''s ambitious presidency.The Rise and Fall of Modern American Conservatism provides rare insight into how conservatives captured the American political imagination by claiming moral superiority, downplaying economic inequality, relishing bellicosity, and embracing nationalism. This concise and accessible history reveals how these conservative leaders discovered a winning formula that enabled them to forge a powerful and formidable political majority.Some images inside the book are unavailable due to digital copyright restrictions.