David M. Brown - Böcker

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally.Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally.Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

At 3:17 p.m. on March 18, 1937, a natural gas leak beneath the London Junior-Senior High School in the oil boomtown of New London, Texas, created a lethal mixture of gas and oxygen in the school's basement. The odorless, colorless gas went undetected until the flip of an electrical switch triggered a colossal blast. The two-story school, one of the nation's most modern, disintegrated, burying everyone under a vast pile of rubble and debris. More than 300 students and teachers were killed, and hundreds more were injured. As the seventy-fifth anniversary of the catastrophe approaches, it remains the deadliest school disaster in U.S. history. Few, however, know of this historic tragedy, and no book, until now, has chronicled the explosion, its cause, its victims, and the aftermath. Gone at 3:17 is a true story of what can happen when school officials make bad decisions. To save money on heating the school building, the trustees had authorized workers to tap into a pipeline carrying "waste" natural gas produced by a gasoline refinery. The explosion led to laws that now require gas companies to add the familiar pungent odor. The knowledge that the tragedy could have been prevented added immeasurably to the heartbreak experienced by the survivors and the victims' families. The town would never be the same. Using interviews, testimony from survivors, and archival newspaper files, Gone at 3:17 puts readers inside the shop class to witness the spark that ignited the gas. Many of those interviewed during twenty years of research are no longer living, but their acts of heroism and stories of survival live on in this meticulously documented and extensively illustrated book.

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact.  It presents complex cross-disciplinary and cross-functional theoretical and practical discussions in a simplified manner to specify how the learning outcomes from different chapters can address the grand challenges associated with climate change, economic instability, geopolitical uncertainty, and inequity whilst underpinning profit-making ventures responsibly. The authors also demonstrate how the learning outcomes from this book can be applied in pursuit of each of the 17 United Nations (UN) Sustainable Development Goals (SDGs).Each chapter features a chapter summary, preliminary vignette, key terms, web exercises, review and discussion questions, and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini cases for discussionSustainable Marketing in Action: These sections inspire students to apply concepts and theories to actual business situationsThis core textbook prepares the next generation of sustainable marketers to pursue their career goals with a commitment to fostering a positive and sustainable impact on society, the environment, the economy, their organizations, and themselves.