Deirdre Clemente – författare

From the boardwalk to the red carpet, and from the desert to the mountains, California is a state of staggering variety - and that applies to its fashion, too.The fashion story of the golden state features everything from Levi's, skateboarding and West Coast hip-hop to Barbie, old Hollywood and Chicano style. With over 100 images exploring California's most iconic inhabitants, designers and signature styles, and with chapters on shopping and what to wear, this gorgeous book captures this starry state's style DNA.Contents include:- Western, cowboy and cowgirl style- Sportswear- Classic California designers including Addie Masters, Bonnie Cashin, James Galanos, Cole of California, Adrian, Bob Mackie, L'Tanya, Catalina, Edith Head- The California garment industry- Hollywood style: Back to the Future, The Wizard of Oz, Clueless, The Wild One, True Romance, Vertigo, Grease- Icons of the state: Joan Crawford, Pamela Anderson, Will Smith, the Beach Boys, Tupac, the Black Panthers- Ski and snowboard style- Hiking and outdoor style- Surfers, skaters, Valley girls, rappers, drivers and riders

From the boardwalk to the red carpet, and from the desert to the mountains, California is a state of staggering variety - and that applies to its fashion, too.The fashion story of the golden state features everything from Levi's, skateboarding and West Coast hip-hop to Barbie, old Hollywood and Chicano style. With over 100 images exploring California's most iconic inhabitants, designers and signature styles, and with chapters on shopping and what to wear, this gorgeous book captures this starry state's style DNA.Contents include:- Western, cowboy and cowgirl style- Sportswear- Classic California designers including Addie Masters, Bonnie Cashin, James Galanos, Cole of California, Adrian, Bob Mackie, L'Tanya, Catalina, Edith Head- The California garment industry- Hollywood style: Back to the Future, The Wizard of Oz, Clueless, The Wild One, True Romance, Vertigo, Grease- Icons of the state: Joan Crawford, Pamela Anderson, Will Smith, the Beach Boys, Tupac, the Black Panthers- Ski and snowboard style- Hiking and outdoor style- Surfers, skaters, Valley girls, rappers, drivers and riders

As Deirdre Clemente shows in this lively history of fashion on American college campuses, whether it’s jeans and sneakers or khakis with a polo shirt, chances are college kids made it cool. The modern casual American wardrobe, Clemente argues, was born in the classrooms, dormitories, fraternity and sorority houses, and gyms of universities and colleges across the country. As young people gained increasing social and cultural clout during the early twentieth century, their tastes transformed mainstream fashion from collared and corseted to comfortable. From east coast to west and from the Ivy League to historically black colleges and universities, changing styles reflected new ways of defining the value of personal appearance, and, by extension, new possibilities for creating one’s identity.The pace of change in fashion options, however, was hardly equal. Race, class, and gender shaped the adoption of casual style, and young women faced particular backlash both from older generations and from their male peers. Nevertheless, as coeds fought dress codes and stereotypes, they joined men in pushing new styles beyond the campus, into dance halls, theaters, homes, and workplaces. Thanks to these shifts, today’s casual style provides a middle ground for people of all backgrounds, redefining the meaning of appearance in American culture.

As Deirdre Clemente shows in this lively history of fashion on American college campuses, whether it's jeans and sneakers or khakis with a polo shirt, chances are college kids made it cool. The modern casual American wardrobe, Clemente argues, was born in the classrooms, dormitories, fraternity and sorority houses, and gyms of universities and colleges across the country. As young people gained increasing social and cultural clout during the early twentieth century, their tastes transformed mainstream fashion from collared and corseted to comfortable. From east coast to west and from the Ivy League to historically black colleges and universities, changing styles reflected new ways of defining the value of personal appearance, and, by extension, new possibilities for creating one's identity. The pace of change in fashion options, however, was hardly equal. Race, class, and gender shaped the adoption of casual style, and young women faced particular backlash both from older generations and from their male peers. Nevertheless, as coeds fought dress codes and stereotypes, they joined men in pushing new styles beyond the campus, into dance halls, theaters, homes, and workplaces. Thanks to these shifts, today's casual style provides a middle ground for people of all backgrounds, redefining the meaning of appearance in American culture.