Dirk Remley – författare
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8 produkter
8 produkter
657 kr
Skickas inom 10-15 vardagar
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
2 266 kr
Skickas inom 10-15 vardagar
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
1 179 kr
Skickas inom 10-15 vardagar
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
336 kr
Skickas inom 10-15 vardagar
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.
830 kr
Skickas inom 10-15 vardagar
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.
2 339 kr
Skickas inom 10-15 vardagar
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
Managerial Communication and the Brain
Applying Neuroscience to Leadership Practices
Häftad, Engelska, 2017
254 kr
Skickas inom 5-8 vardagar
The subject of this book is managerial/leadership communication and how to apply principles of neuroscience to create effective messages. It is not a basic “textbook” on general principles of business/managerial communication, nor is it a scholarly book developing communication theory. This book differs from most other business communication-related books in that it takes a neuroscientific approach to explaining communication that those in leadership positions do—communicating upwardly, across similar levels of leadership and downwardly. Other books tend to take a social scientific or psychological approach to describing effective approaches to communication and leadership. Social science affects biological development and cognitive psychology. However, it is important to understand what is happening within the brain of members of an audience to understand how to best communicate managerial and leadership decisions and motivate employees and others toward action. There are several blogs and articles related to ways to use neuroscience in managerial communication; however, this is a unique book in that it is a comprehensive consideration of many of these principles and uses specific, concrete applications to help the reader understand them. It, also, provides opportunities to practice these skills.
Narratives That Change Minds
Technical Communication of Risk, Crisis, and Change
Häftad, Engelska, 2026
264 kr
Skickas inom 5-8 vardagar
Narratives that Change Minds provides a framework for analysis and case studies of leadership successes and failures relative to communicating risk, crisis, and organizational change within technical contexts.Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operates—especially as they relate to scientific and technical issues. Executives, managers, and public officials deal with multiple audiences—employees, boards, and the public–who may have competing perspectives or lack an understanding of technical or scientific issues affecting them.Narratives that Change Minds provides a framework for analysis and case studies of leadership successes and failures relative to communicating risk, crisis, and organizational change within technical contexts. A unique feature of this book is its consideration of neuroscience elements that affect how audiences respond to messages, including narratives. The goal is to help managers and executives understand how to incorporate narratives to improve the likelihood of facilitating needed change.Drawing on scholarship about how the brain processes information from different stimuli and experiences, we will explore the whys and hows of effects multiple forms of communication that integrate narratives have on individuals. A practical model is included to provide guidance to executives in effectively applying principles drawn from leadership resources. This unique approach makes the book an excellent addition to reading lists of leadership development and communication programs.Executives and those in such development programs will benefit from this book, especially with its focus on crisis and change communication. Whether they have technical background in their field or come from a managerial background, readers will come to understand how they can help audiences accept the need for change related to risk, crisis, or organizational/policy issues and act on that change.