Edward Russell – författare
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4 produkter
4 produkter
Inbunden, Engelska, 2023
333 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2023
210 kr
Skickas inom 5-8 vardagar
E-bok
Engelska, 2017436 kr
Läs direkt efter köp
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap''d NY, Petstages, Red Bull and Wal-Mart.
E-bok
PDF, Engelska, 2009436 kr
Läs direkt efter köp
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.