Frank Luntz – författare
Visar alla böcker från författaren Frank Luntz. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
365 kr
Skickas inom 3-6 vardagar
229 kr
Skickas inom 3-6 vardagar
What Americans Really Want...really
The Truth About Our Hopes, Dreams, and Fears
Inbunden, Engelska, 2009
335 kr
Skickas inom 5-8 vardagar
With dozens of national surveys, hundreds of Instant Response' dial focus groups, thousands of hours of face to face interviews with over 25,000 people and telephone polls with over one million Americans, Luntz has had an unprecedented perch above the bedrooms, the living rooms, the boardrooms, the conference rooms, the operating rooms and the classrooms of America. From kissing booths to voting booths, he has watched and assessed the US's habits, interests, hopes and fears.'
333 kr
Skickas inom 5-8 vardagar
For most of the great innovators of our time, winning may have been the result of their efforts, but it rarely features in the messages they communicate to the rest of the world. Rather, they tend to focus on how their product or service can make life easier or better. Paradoxically, of course, it is precisely these communication skills that pave the way for the 'winners' of the contemporary world. Top pollster and bestselling author Frank Luntz here examines just how they do it, giving his readers all the communication know-how they need to be true winners.