Gerard J. Tellis – författare
Visar alla böcker från författaren Gerard J. Tellis. Handla med fri frakt och snabb leverans.
7 produkter
Effective Advertising
Understanding When, How, and Why Advertising Works
Inbunden, 2004
2882 kr
Lägg i varukorg
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's …
Effective Advertising
Understanding When, How, and Why Advertising Works
Häftad, 2004
1712 kr
Lägg i varukorg
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's …
Unrelenting Innovation
How to Create a Culture for Market Dominance
Inbunden, 2013
277 kr
Lägg i varukorg
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he …
Unrelenting Innovation
How to Create a Culture for Market Dominance
E-bok, 2012
333 kr
Lägg i varukorg
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization''s innovativeness. In this groundbreaking book he …
Unrelenting Innovation
How to Create a Culture for Market Dominance
E-bok, 2012
340 kr
Lägg i varukorg
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization''s innovativeness. In this groundbreaking book he …
The SAGE Handbook of Advertising
Av Gerard J. Tellis, Tim Ambler
Inbunden, 2007
2639 kr
Lägg i varukorg
'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA …
SAGE Handbook of Advertising
Av Tim Ambler, Gerard J Tellis
E-bok, 2007
1511 kr
Lägg i varukorg
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA …
