Gillian Wilson – författare
Visar alla böcker från författaren Gillian Wilson. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
1 229 kr
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Sustainable Marketing Strategies
Principles and Practices for Responsible and Ethical Marketing
Häftad, Engelska, 2026
407 kr
Kommande
Explore how sustainability can be embedded into contemporary brand and marketing strategy.Sustainable Marketing Strategies by Gillian Wilson, provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice. Designed for courses in ethical, responsible and sustainability marketing, this textbook includes:- A clear framework for analysing and developing sustainable marketing strategies- Real-world examples from Tony's Chocolonely, Levi's and Unilever, to illustrate environmental and social marketing in practice- Learning objectives, discussion questions and applied exercises to support assessment- A glossary to support accessibility for international and multidisciplinary cohorts- Online resources including lecturer slides and an instructor's manualUsing an accessible and structured framework, the book supports students in developing the skills to evaluate existing strategies and build credible, engaging sustainable marketing plans. It explores key themes including the sustainable marketing mix, environmental and social marketing communications, sustainability metrics and how brands can communicate sustainability in ways that resonate with consumers rather than alienate them. Whether supporting structured teaching or independent study, Sustainable Marketing Strategies equips students with the analytical tools and practical insight needed to engage critically with sustainability in contemporary marketing.
Sustainable Marketing Strategies
Principles and Practices for Responsible and Ethical Marketing
Inbunden, Engelska, 2026
1 276 kr
Kommande
Explore how sustainability can be embedded into contemporary brand and marketing strategy.Sustainable Marketing Strategies by Gillian Wilson, provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice. Designed for courses in ethical, responsible and sustainability marketing, this textbook includes:- A clear framework for analysing and developing sustainable marketing strategies- Real-world examples from Tony's Chocolonely, Levi's and Unilever, to illustrate environmental and social marketing in practice- Learning objectives, discussion questions and applied exercises to support assessment- A glossary to support accessibility for international and multidisciplinary cohorts- Online resources including lecturer slides and an instructor's manualUsing an accessible and structured framework, the book supports students in developing the skills to evaluate existing strategies and build credible, engaging sustainable marketing plans. It explores key themes including the sustainable marketing mix, environmental and social marketing communications, sustainability metrics and how brands can communicate sustainability in ways that resonate with consumers rather than alienate them. Whether supporting structured teaching or independent study, Sustainable Marketing Strategies equips students with the analytical tools and practical insight needed to engage critically with sustainability in contemporary marketing.
646 kr
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The first comprehensive catalogue of the Getty Museum's significant collection of French Rococo ebenisterie furniture. This catalogue focuses on French ebenisterie furniture in the Rococo style dating from 1735 to 1760. These splendid objects directly reflect the tastes of the Museum's founder, J. Paul Getty, who started collecting in this area in 1938 and continued until his death in 1976. The Museum's collection is particularly rich in examples created by the most talented cabinet masters then active in Paris, including Bernard van Risenburgh II (after 1696-ca. 1766), Jacques Dubois (1694-1763), and Jean-Francois Oeben (1721-1763). Working for members of the French royal family and aristocracy, these craftsmen excelled at producing veneered and marquetried pieces of furniture (tables, cabinets, and chests of drawers) fashionable for their lavish surfaces, refined gilt-bronze mounts, and elaborate design. These objects were renowned throughout Europe at a time when Paris was considered the capital of good taste. The entry on each work comprises both a curatorial section, with description and commentary, and a conservation report, with construction diagrams. An introduction by Anne-Lise Desmas traces the collection's acquisition history, and two technical essays by Arlen Heginbotham present methodologies and findings on the analysis of gilt-bronze mounts and lacquer. www.getty.edu/publications/rococo