Hamish Pringle – författare
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5 produkter
Brand Manners
How to create the self-confident organisation to live the brand
Av Hamish Pringle, William Gordon
Häftad, 2009
138 kr
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How to create an organizational culture that promotes brand image and builds customer loyaltyNothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this groundbreaking book clearly demonstrate, one of the biggest …
Celebrity Sells
Häftad, 2004
368 kr
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Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the …
Celebrity Sells
E-bok, 2004
315 kr
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Celebrities have always captured the imagination of the public. In today''s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the …
Spending Advertising Money in the Digital Age
How to Navigate the Media Flow
Av Hamish Pringle, Jim Marshall
Häftad, 2011
397 kr
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Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank …
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand
Av Hamish Pringle, William Gordon
Inbunden, 2001
462 kr
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