Hanna Górska-Warsewicz – författare
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7 produkter
Trust and Brand Management
The Role of Brand Heritage
Inbunden, 2024
2591 kr
Lägg i varukorg
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, …
Trust and Brand Management
The Role of Brand Heritage
Häftad, 2026
728 kr
Lägg i varukorg
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, …
Trust and Marketing Communication in the Food Industry
Traditional, Modern, and AI-driven Approaches
Av Hanna Górska-Warsewicz, Irena Ozimek m. fl.
Inbunden, 2026
2516 kr
Lägg i varukorg
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role …
Trust and Brand Management
The Role of Brand Heritage
E-bok, 2024
829 kr
Lägg i varukorg
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, …
Trust and Brand Management
The Role of Brand Heritage
E-bok, 2024
856 kr
Lägg i varukorg
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, …
Trust and Marketing Communication in the Food Industry
Traditional, Modern, and AI-driven Approaches
Av Julita Szlachciuk, Olena Kulykovets m. fl.
E-bok, 2026
838 kr
Lägg i varukorg
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role …
Trust and Marketing Communication in the Food Industry
Traditional, Modern, and AI-driven Approaches
Av Julita Szlachciuk, Olena Kulykovets m. fl.
E-bok, 2026
829 kr
Lägg i varukorg
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role …
