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7 produkter
7 produkter
146 kr
Skickas inom 5-8 vardagar
148 kr
Skickas inom 5-8 vardagar
146 kr
Skickas inom 5-8 vardagar
127 kr
Skickas inom 5-8 vardagar
1 361 kr
Skickas inom 7-10 vardagar
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialised case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behaviour or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies. This book is enhanced with supplementary resources including multiple choice questions and longer revision questions, with answers.
211 kr
Skickas inom 3-6 vardagar
Del 73 - Textxet: Studies in Comparative Literature
Language Learner Narrative
An Exploration of Mündigkeit in Intercultural Literature
Häftad, Engelska, 2014
627 kr
Skickas inom 5-8 vardagar
Increasing numbers of people have contact with other cultures and languages Language Learner Narrative examines representations of this phenomenon in literary texts using an applied linguistic approach. This analysis of written narratives of language learning and cross-cultural encounter complements objective studies in intercultural communication and second language acquisition research.Kant’s use of the term Mündigkeit in his essay “What is Enlightenment?” is used to frame the complex issues of language, identity, meaning and reality presented by the texts. Augmented by Pierre Bourdieu’s concept of linguistic capital, this framing forms a counterpoint to the positioning of these authors as “avatar[s] of poststructuralist wisdom” (Eva Hoffman).The work includes a uniquely detailed linguistic analysis of Emine Sevgi Özdamar’s Mutter Zunge, and further texts by other widely studied and less familiar authors (Yoko Tawada, Eva Hoffman, Vassilis Alexakis, Zé Do Rock). It also lists literary sources of language learner narrative.Through its fundamental examination of what and how language means to us as individuals, this volume will be of wide appeal to students and researchers in applied linguistics, second language acquisition, intercultural communication and literary studies.