Himadri Roy Chaudhuri – författare
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6 produkter
Marketization
Theory and Evidence from Emerging Economies
Av Himadri Roy Chaudhuri, Russell W. Belk
Inbunden, 2020
1129 kr
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This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects …
Marketization
Theory and Evidence from Emerging Economies
Av Russell W. Belk, Himadri Roy Chaudhuri
E-bok, 2020
1502 kr
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This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects …
Marketization
Theory and Evidence from Emerging Economies
Av Himadri Roy Chaudhuri, Russell W. Belk
Häftad, 2021
1129 kr
Lägg i varukorg
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects …
Postcolonial Marketing Communication
Images from the Margin
Av Arindam Das, Himadri Roy Chaudhuri m. fl.
Inbunden, 2024
2026 kr
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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. …
Postcolonial Marketing Communication
Images from the Margin
Av Ozlem Sandikci Turkdogan, Himadri Roy Chaudhuri m. fl.
E-bok, 2024
2526 kr
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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. …
Postcolonial Marketing Communication
Images from the Margin
Av Arindam Das, Himadri Roy Chaudhuri m. fl.
Häftad, 2025
2026 kr
Lägg i varukorg
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. …
