Holger Bodenmüller – författare

Seminar paper from the year 2011 in the subject Business economics - General, grade: 2,0, University of applied sciences, Munich, course: Economics, language: English, abstract: Main drivers for the discussion of electromobility are the depletion of world's oil resources and the evolving discussion of climate protection. Stricter CO2 regulations for all developed markets put a high pressure on the automotive industry. Automotive original equipment manufacturer (OEMs) are forced to transport a green image and claim the top position in terms of technological leadership. Future challenges can only be met by cooperation of different industries and politics. Political support and subsidies can speed up the introduction of electromobility. New competences are needed and production depth moves from the OEMs to suppliers. As long as fossil resources in particular coal play the predominant role in energy production the contribution of battery electric vehicles (BEVs) to CO2 reduction is low. Access to limited resources such as Lithium and rare earth will be critical and probably establish future dependencies. Manufacturing costs and total cost of ownership (TCO) will remain higher for an electric vehicle (EV) in the foreseeable future. Customers believe in the future of EVs but are not ready to pay higher prices. The estimated market share of hybrid electric vehicles (HEVs) and BEVs will not exceed 20% in 2025.

Seminar paper from the year 2011 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,3, University of applied sciences, Munich, course: Human Resources, language: English, abstract: Human Resources Development (HRD) is an investment into one of a company's most important factor for future success: the Human Capital. For a structured approach to HRD the HRD cycle with its 4 stages is introduced: Identification of HRD needs, design of HRD interventions, delivery of HRD interventions, and evaluation of HRD interventions. All stages are briefly described and main models and approaches are mentioned. Finally future challenges of HRD are listed showing that a lot of the major topics prevail challenging in the foreseeable future.

Seminar paper from the year 2011 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,0, University of applied sciences, Munich, course: Softs Skills and Leadership, language: English, abstract: Studying the nature of human perception has a long interdisciplinary history. From a constructivist perspective reality is a subjective interpretation of electrical signals transmitted via sensory tracts to the brain. Social perception has been the subject for intensive empirical research for the last 30 years. A lot of biases and effects have severe impacts on social interaction respectively the interaction between line leaders and their associates. Insights into the basic mechanisms of human/social perception may help to reflect mental models and improve decision making as well as the quality of giving feedback or practicing exploratory behaviour towards oneself and others.

Seminar paper from the year 2011 in the subject Business economics - General, grade: 1,7, University of applied sciences, Munich, course: Economics, language: English, abstract: The wreckage premium still is a topic of controversial debate. Almost two years after the completion a lot of data is available. Taking all effects into consideration the resulting image is multifaceted. All indicators show that the economical and ecological effects have been rather low. Positive effects have been temporary and only parts of the automotive industry took profit from the governmental support program in the scope of the Konjunkturpaket II. Other sectors, the used car market and independent workshops had to suffer from the negative effects of the wreckage premium. Although scrapping schemes were introduced all over Europe it remains questionable if the wreckage premium was a help to reduce the negative impact of the crisis. Maybe on a short-term perspective there was a positive effect. At the latest at the next tax increase it is worth considering if selective support programmes with a doubtful sustainability should increase national debts in the amount of 5 Billion Euros.

Seminar paper from the year 2012 in the subject Business economics - Law, grade: 1,7, University of applied sciences, Munich, course: Business Law, language: English, abstract: After the introduction of the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz/AGG) in August 2006, many employers feared a flood of (unjustified) lawsuits against acts of discrimination (Handelsblatt, 2006). While a study of the "e;Initiative Neue Soziale Marktwirtschaft"e; (INSM) calculated costs of 1,73 B for German companies (Hoffjan, 2007) within the first year after the entry into force of the AGG, others claim that the expected cost explosion is a sheer fiction. The regulations of the Equal Treatment Act in Germany have major implications for Human Resources and therefore should be thoroughly implemented into the company practice. In order to avoid frictions due to violations the following fields should be considered: Structures, information and training, Job advertising and recruiting, contractual arrangements, regulations for remuneration and career development and finally the proper documentation and storage of data.

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, course: Strategic Corporate Management, language: English, abstract: The U.S. regional airline industry makes most of its money on basis of partnerships with major U.S. airlines. The whole market is characterised by a strong competition, a trend for consolidation and financial problems especially of the major airlines following the terrorist attacks on 09/11/2001. Analyzing the competitive situation the forces of suppliers, rivalry among competitors and especially buyers (customers, and contract partners) turn out to be strong. Several factors will cause change indicating severe impacts on the whole industry. SkyWest Inc. turns out to be a key player in the U.S. regional airline industry and is a candidate for further acquisitions. On the short run the price of growth is an increase in debt and a decreasing net profit margin due to rising operating costs. Several recommendations could help SkyWest Inc. to further extending the Group's leading edge over its competitors.

Seminar paper from the year 2012 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of applied sciences, Munich, course: Entrepreneurship, language: English, abstract: KIDSBUS is a new idea for offering professional and flexible mobile child care service for flexible parents. The KIDSBUS idea directly relates to customer's needs in a society where the integration of work and parenthood gets more and more difficult. Child care is a very sensitive area and therefore needs a maximum level of trust and responsibility by any service provider. Therefore KIDSBUS works with professional child care personnel. Starting in Munich, KIDSBUS offers the "e;KIDSBUS Transport Services"e;, "e;KIDSBUS Event"e;, "e;KIDSBUS Overtime and Easy Pick-up"e; and the "e;KIDSBUS Additional Services"e;. KIDSBUS plans to expand to a second area in greater Hamburg in 2015. The revenue planned exceeds three million Euro in the 5th year. In order to start the business a cumulated amount of 365 thousand Euros of foreign capital is required from year one to year three. Sales and financial planning indicate a positive free cashflow from 2016 and an almost doubling net profit from 2015 - 2017. Due to factors of social developments and political subsidization KIDBUS delivers both: the basis for profitable business and a social added value for a changing society.

Seminar paper from the year 2011 in the subject Economics - Statistics and Methods, grade: 1,0, University of applied sciences, Munich, course: Research Methods, language: English, abstract: In this paper the historical and theoretical background of the factor analysis is briefly explained. Principal Component Analysis (PCA) and Principal Axis Factoring (PAF) are applied to a data set which has been generated in the scope of the evaluation of the implementation of Company X's corporate Strategy XX. The results clearly indicate that structural parts of the data collection instrument could be reproduced by the empirical data. The primary factors resulting from an orthogonal respectively oblique rotation are comparable but also show slight differences. Latent constructs like Trust , Job Satisfaction Disengagement and Pessimism are indicated by the results. Secondary factors indicate a negative relationship between disengagement and leadership respectively transparency concerning the corporate strategy and job satisfaction. Also aspects of state negativity can be identified. This means that a general pessimistic attitude is related to a more pessimistic view on realized customer focus. The application of more elaborated methods would be needed to identify causal relationships.