Ibrahim Ibrahim – författare

SEMI-FINALIST: Leonard L. Berry Marketing Book Award 2025Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.

SEMI-FINALIST: Leonard L. Berry Marketing Book Award 2025Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.

Reimagine physical retail as a strategic growth driver in a digital-first world.Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation.Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions.You'll discover how to:- Apply strategic models to maximize ROI from retail assets - Align store design with cultural trends and consumer expectations - Use data-led insights to integrate digital and physical brand experiences - Transform retail spaces into hubs of community, loyalty and brand equity - Evaluate governance and investment choices for long-term resilience Featuring real-world examples from Netflix House, Battersea Power Station and The Shirt Bar, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems.This is an essential resource for senior professionals seeking to lead with confidence, future-proof retail strategy and deliver sustainable growth.Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing