Isaac Mizrahi – författare
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4 produkter
4 produkter
473 kr
Skickas inom 10-15 vardagar
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
1 996 kr
Skickas inom 10-15 vardagar
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
322 kr
Skickas inom 3-6 vardagar
- Nyhet
302 kr
Skickas inom 7-10 vardagar
Innumerable pearlsline the blue satin dress of the Honourable Frances Duncombe, who wears abright red jewel on her chest, possibly a ruby or garnet. Frances was raised byher stepmother in the house of the Earl of Radnor and was betrothed to theearl's eldest son. However, her engagement was broken off when the familydiscovered her affair with a John Bowater, whom she married in 1778. Exactlywhen and why this monumental portrait was commissioned from Gainsborough isunknown. After spending some years living in Germany (rumoured to have had anaffair with Archduke Maximilian Franz, brother of the French queen, MarieAntoinette), Frances returned to England and lived with this portrait in herfamily home, Old Dalby Hall, in Leicestershire, until her death, in 1827.Mizrahi's creativecontribution adds greatly to this book about this iconic painting of afashionable lady. He mentions the moment of first catching a glimpse of thework when seeing it unframed. "I gasp. Frances Duncombe looks every bit as gorgeous unframed, if not even moreso for the vulnerability."