Jane Lister – författare

Two experts explain the consequences for the planet when corporations use sustainability as a business tool.

McDonald''s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual “greenwashing” efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment.

For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Dauvergne and Lister show that the eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.

Timber is a vital resource that is all around us. It is the house that shelters us, the furniture we relax in, the books we read, the paper we print, the disposable diapers for our babies, and the boxes that contain our cereal, detergent, and new appliances. The way we produce and consume timber, however, is changing. With international timber companies and big box discount retailers increasingly controlling through global commodity chains where and how much timber is traded, the world''s remaining old-growth forests, particularly in the developing world, are under threat of disappearing - all for the price of a consumer bargain.

This trailblazing book is the first to expose what''s happening inside corporate commodity chains with conclusions that fundamentally challenge our understanding of how and why deforestation persists. Authors Peter Dauvergne and Jane Lister reveal how timber now moves through long and complex supply chains from the forests of the global South through the factories of emerging economies like China to the big box retail shelves of Europe and North America. Well-off consumers are getting unprecedented deals. But the social and environmental costs are extraordinarily high as corporations mine the world''s poorest regions and most vulnerable ecosystems.

The growing power of big retail within these commodity chains is further increasing South-North inequities and unsustainable global consumption. Yet, as this book''s highly original analysis uncovers, it is also creating some intriguing opportunities to promote more responsible business practices and better global forest governance.