Janelle Applequist - Böcker
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2 produkter
2 produkter
Broadcast Pharmaceutical Advertising in the United States
Primetime Pill Pushers
Häftad, Engelska, 2018
501 kr
Skickas inom 10-15 vardagar
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
515 kr
Skickas inom 10-15 vardagar
CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic examines the central role of mediain constructing an entangled relationship between chronic traumatic encephalopathy (CTE) and the National Football League (NFL), challenging a predominately symbiotic sports/media complex. The authors of this book analyze more than a decade of media coverage, along with three prominent films, to unpack how media discourse resurrects CTE, a preventable degenerative brain disease linked to boxing in 1928, and subsequently frames it as a football epidemic dating back to 2005.The authors position CTE as a public health crisis, whereby media coverage of CTE and the NFL’s vigorous reliance on controversial published research by the Mild Traumatic Brain Injury (MTBI) Committee parallels the moral panic of the HIV/AIDS epidemic and Big Tobacco’s manufacturing of doubt through faulty science. This book argues that the continued aspiration and idolization of the NFL, and its lack of accountability for health concerns surrounding brain injuries, highlight the firm grasp of hegemonic masculinity on the ideology of American football - further problematizing media’s glorification of the sport. Scholars of sports media, health communication, and general media studies will find this book particularly useful to discuss longitudinal effects of media framing centered on critical health risks in sport and the challenge of translating accurate scientific knowledge to the public domain.