Jennifer Takhar – författare

Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of ''life-enhancing'' technological advancements on consumer identity positions and market evolutions.

Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers’ questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of ''life-enhancing'' technological advancements on consumer identity positions and market evolutions.

Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers’ questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

The chapters in this book were originally published as a special issue of Journal of Marketing Management.

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

As venture capitalists and well-being brands converge on this new frontier in marketing opportunity, our book critically assesses the issues that accompany the latest menopause market trends and evolving consumer predilections These include biomedical possibilities, rebranding feminism, the rise of menopause influencers, celebrity and social media-enabled menopause advocacy, novel advertising rhetoric, and corporeal representations that challenge the public’s expectations of ageing women’s bodies and attitudes. The chapters in this book adopt interdisciplinary perspectives to reveal how sociocultural narratives influence menopause marketing strategies and suggest how they may be utilised to rethink advertising rhetoric to faithfully represent lived experiences of the menopause. This book addresses an international readership of scholars and practitioners of marketing, consumer behaviour, advertising rhetoric, life course representation, gender, and health studies.

This book will be beneficial for scholars, researchers, and practitioners across a range of fields, including marketing, consumer behaviour, advertising, gender studies, health studies, and sociology.

The chapters in this book were originally published as a special issue of Journal of Marketing Management.

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

As venture capitalists and well-being brands converge on this new frontier in marketing opportunity, our book critically assesses the issues that accompany the latest menopause market trends and evolving consumer predilections These include biomedical possibilities, rebranding feminism, the rise of menopause influencers, celebrity and social media-enabled menopause advocacy, novel advertising rhetoric, and corporeal representations that challenge the public’s expectations of ageing women’s bodies and attitudes. The chapters in this book adopt interdisciplinary perspectives to reveal how sociocultural narratives influence menopause marketing strategies and suggest how they may be utilised to rethink advertising rhetoric to faithfully represent lived experiences of the menopause. This book addresses an international readership of scholars and practitioners of marketing, consumer behaviour, advertising rhetoric, life course representation, gender, and health studies.

This book will be beneficial for scholars, researchers, and practitioners across a range of fields, including marketing, consumer behaviour, advertising, gender studies, health studies, and sociology.

The chapters in this book were originally published as a special issue of Journal of Marketing Management.