John Legge – författare
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4 produkter
4 produkter
309 kr
Tillfälligt slut
369 kr
Skickas inom 10-15 vardagar
Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: - An ethical emphasis illustrating the many social benefits of a successful business. - A technological awareness due to a large number of computer and hi-tech industry examples. - A chapter debating the future of entrepreneurship. - Guidance on how to develop a successful business plan. Author Biographies: John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. Visit the companion website at: www.palgrave.com/business/legge which includes: - Comprehensive teaching guide. - Powerpoint slide presentation for a 12 lecture course. - Testbank comprising of over 100 short answer questions (with answers). - Downloadable student workbook. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/legge/
Economics versus Reality
How to be Effective in the Real World in Spite of Economic Theory
Inbunden, Engelska, 2015
2 200 kr
Skickas inom 10-15 vardagar
John M. Legge shows the many ways in which the real world diverges from economics textbooks. He argues that mainstream economic theory took a disastrous turn 140 years ago, when it attempted to use calculus to explain human behaviour. A real economy involves people who are not variables in equations. This error led to a second, mainstream economics becoming obsessed with equilibrium. However, constant change is the reality and one cannot explain the present without understanding the path taken to get here.This book presents economics in historical context. It includes a short account of the contributions by some of the key figures in economic theory, starting with Adam Smith. Smith placed great weight on morality: he believed that economic activity took place in a society and could not be justified except insofar as it advanced the interests of that society.Too many economists have come to believe that the interests of society can be measured by a number: that if a policy change raises GDP it is justified, whatever its impact on people.Legge places the economy within society, and society within the environment, explaining that every significant decision has a social and environmental impact, as well as an economic dimension. Seeking to provide answers to students, professional business managers, and those interested in the political process, this work addresses the gap between theory and reality.
Economics versus Reality
How to be Effective in the Real World in Spite of Economic Theory
Häftad, Engelska, 2016
743 kr
Skickas inom 10-15 vardagar
John M. Legge shows the many ways in which the real world diverges from economics textbooks. He argues that mainstream economic theory took a disastrous turn 140 years ago, when it attempted to use calculus to explain human behaviour. A real economy involves people who are not variables in equations. This error led to a second, mainstream economics becoming obsessed with equilibrium. However, constant change is the reality and one cannot explain the present without understanding the path taken to get here.This book presents economics in historical context. It includes a short account of the contributions by some of the key figures in economic theory, starting with Adam Smith. Smith placed great weight on morality: he believed that economic activity took place in a society and could not be justified except insofar as it advanced the interests of that society.Too many economists have come to believe that the interests of society can be measured by a number: that if a policy change raises GDP it is justified, whatever its impact on people. Legge places the economy within society, and society within the environment, explaining that every significant decision has a social and environmental impact, as well as an economic dimension. Seeking to provide answers to students, professional business managers, and those interested in the political process, this work addresses the gap between theory and reality.