John McKean – författare

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business''s sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

"The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all."—Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines

"John McKean''s work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson."—John Quinn, former Customer Service and Support Executive, Bank of America

"In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition."—Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts

"John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate."—Trevor Dukes, Business Systems, WH Smith

"The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy."—Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy

"It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles."—Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business''s sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

"The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all."—Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines

"John McKean''s work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson."—John Quinn, former Customer Service and Support Executive, Bank of America

"In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition."—Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts

"John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate."—Trevor Dukes, Business Systems, WH Smith

"The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy."—Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy

"It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles."—Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

Although 70% of the customer''s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

. Less than five percent of the world's firms achieve the full potential of their customer relationship initiatives . The rest are caught in its paradox . The core message of Information Masters is simply that the frenzied race back to customers is being won by those who have developed a broad and deep customer information competency. The winners have accomplished this by balancing technology with investments in the predominantly "non-technological" determinants of customer information competency - people skills, processes, organization structure, culture, leadership, and information itself. "You might think it's lack of technology that accounts for your inability to forge stronger, more rational and cohesive relationships with your customers, but John McKean's excellent study shows that technology is likely to be the least of your worries. Information competency is the result of the people you have in place, the processes they follow, the culture of your firm, and many things other than technology. Don't start your journey toward CRM without reading this book!" Don Peppers, co-author, The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program (Doubleday, 1999) "Managing customer relationships is too important to be left to the technologists to figure out. McKean has nailed it when he forces you to consider and evaluate the other 'stuff' - people, processes, and culture, and, by the way, the data itself is awfully important." John Peterson, AT&T Vice President, Database Marketing "Gaining competitive advantage from information is not as much a technological challenge as it is about people, culture, and leadership. John illustrates and quantifies a better way to build an information advantage to serve both customers and shareholders." David Overton, Vice President, Merchandise Planning, Sears "Getting closer to customers is a business imperative - but it's all too easy to become seduced by the latest technology promises and consultancy mantras. John McKean offers an invaluable insight into the real drivers of success which organizations serious about CRM must put in place." Robert Wyllie BA (Hons)APMI, Group Database Marketing, Scottish Widows "The revolution in information technology is undermining many traditional business models and creating untold confusion. But in confusion lies opportunity. McKean shows how to see past the mesmerizing advances in computers and communications to create a coherent business strategy that draws on both technological and non-technological capabilities." Professor Erik Brynjolfsson, Director of the MIT Program on Electronic Commerce and Marketing, MIT Sloan School of Management "One of the greatest business challenges is not the mastery of new technologies, but the creation of a culture able to keep pace and grasp the opportunities these technologies present. This is nowhere better illustrated than in John McKean's pursuit and exploration of that enigma, the profitable customer, through his book Information Masters." Trevor Dukes, Business Systems, W H Smith "In the first decade of the new millennium, customer information competency will be understood as one of the great differentiators between 'great' and 'mediocre' organizations; John McKean's book identifies the characteristics of those organizations that possess customer information competency and he provides a roadmap for firms seeking to achieve it. For information-based organizations, reading this book will not only save needless expense, but it will help improve overall focus, marketing productivity, and profit." James Bauer, Vice President, National Consumer Services, Chase Manhattan Bank "McKean's landmark book offers the best insights I've seen into our biggest challenges for building profitable customer relationships in the digital age . the non-technological ones." Glen Kaiser, Director of Marketing and Information Systems, AT&T WorldNet

Even though facial beauty is important, its magnetic power cannot be compared to those of a well curved set of hips and a shaking set of big butts.These have what it takes to drive any man crazy and make him forget he has a wife at home.But if you are there feeling bad and disadvantaged because of your poorly developed hips and butts, worry no more as help is already here for you.This book is packed full with natural home-made and easy applicable formula that you can apply from the comfort of your home to develop highly attractive and confident sets of butts and hips within 21 days that will make everyone stand still whenever you walk into the room.I congratulate you in advance…

This is a study of the architect Walter Segal (1907-1985): his background, influences, thoughts, writings, his unique approach to architectural practice (and his built work) and his enduring impact on architecture and attitudes to housing across the world. It firstly sets out his formative years in Continental Europe. Segal’s father was an eminent modernist painter and a founder of the Dada movement. Walter grew up surrounded by leaders of the European avant-garde. Qualifying as architect in Germany just as the Nazi party came to power, Segal moved to Switzerland, Mallorca, Egypt and finally to London in 1936.The second section focuses on Walter Segal’s central theme of popular housing, his unique and independent form of professional practice, how he managed to spread his ideas through writing and teaching, and how his architecture developed towards the timber-frame form known world-wide today as ‘the Segal system’, which could be used by people to build their own houses.The third section follows the development of the timber-frame form known world-wide today as ‘the Segal method’ and how it came to be used by people to build and indeed design their own houses. This culminated at the time of Segal’s death in two areas of self-built public authority social housing in London - housing which, nearly half a century later, remains as unique and highly desirable neighbourhoods.The final section explores the legacy offered by Segal to younger generations; how his work and example, half a century after his timber ‘method’ was developed, leads to the possibility of making, and then living within, communities whose places are constructed with a flexible, easily assembled, planet-friendly timber-frame building system today and tomorrow.

This book presents lecture materials from the Third LOFAR Data School, transformed into a coherent and complete reference book describing the LOFAR design, along with descriptions of primary science cases, data processing techniques, and recipes for data handling. Together with hands-on exercises the chapters, based on the lecture notes, teach fundamentals and practical knowledge. LOFAR is a new and innovative radio telescope operating at low radio frequencies (10-250 MHz) and is the first of a new generation of radio interferometers that are leading the way to the ambitious Square Kilometre Array (SKA) to be built in the next decade. This unique reference guide serves as a primary information source for research groups around the world that seek to make the most of LOFAR data, as well as those who will push these topics forward to the next level with the design, construction, and realization of the SKA. This book will also be useful as supplementary reading material for any astrophysics overview or astrophysical techniques course, particularly those geared towards radio astronomy (and radio astronomy techniques).

This book presents lecture materials from the Third LOFAR Data School, transformed into a coherent and complete reference book describing the LOFAR design, along with descriptions of primary science cases, data processing techniques, and recipes for data handling. Together with hands-on exercises the chapters, based on the lecture notes, teach fundamentals and practical knowledge. LOFAR is a new and innovative radio telescope operating at low radio frequencies (10-250 MHz) and is the first of a new generation of radio interferometers that are leading the way to the ambitious Square Kilometre Array (SKA) to be built in the next decade. This unique reference guide serves as a primary information source for research groups around the world that seek to make the most of LOFAR data, as well as those who will push these topics forward to the next level with the design, construction, and realization of the SKA. This book will also be useful as supplementary reading material for any astrophysics overview or astrophysical techniques course, particularly those geared towards radio astronomy (and radio astronomy techniques).