Jonathan Goodman – författare

"A much-needed guide to winning in business as a human in an all-too online world." – EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to:Build trust in business relationships through community, specificity, and familiarity.Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).Improve profitability by cutting out the work not worth doing. Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur

Trying to win the internet is a gloriously inefficient way to build a business.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world''s leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.

If you''re having trouble finding your way, the problem isn''t you. The problem is what you''ve been made to believe it takes to succeed.

This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.

Specifically, you''ll learn how to:

Build trust in business relationships through community, specificity, and familiarity.Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don''t pay the bills).Improve profitability by cutting out the work not worth doing.

 

Algorithms change, humans don''t.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that''s lost its way.

Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if:Your calendar’s packed, yet you feel like you're missing what matters.You've bought things meant to bring happiness, but the satisfaction didn't last.You suspect you're living someone else's definition of success rather than your own. We’re all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What’s missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn:The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go. Buckle up, because this book is going to break you out of the routines you’ve accepted as normal, but no longer serve you, so that you can finally live your definition of success.

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if:Your calendar's packed, yet you feel like you're missing what matters.You've bought things meant to bring happiness, but the satisfaction didn't last.You suspect you're living someone else's definition of success rather than your own. We're all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What's missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn:The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go. Buckle up, because this book is going to break you out of the routines you've accepted as normal, but no longer serve you, so that you can finally live your definition of success.

***«Un mirada al mundo del entrenamiento personal que va mucho más allá de loslibros de texto». - Muscle & Fitness ***Si lo que quieres es comenzar a crear una carrera exitosa, satisfactoria y rentable como entrenador personal para poder vivir tu vida con una mayor libertad mientras ayudas al mayor número de personas posible, ¡este libro es para ti!En esta edición revisada, ampliada y actualizada, Enciende el Fuego ofrece un enfoque práctico para el entrenamiento personal, utilizado ya por miles de entrenadores alrededor del mundo.  Catalogado en repetidas ocasiones como uno de los «mejores libros para entrenadores personales», proporciona un plan de acción claro, enseñándote cómo convertirte en un entrenador personal, conseguir un título, desarrollar tu carrera desde los cimientos para que puedas desarrollar tu clientela, reputación y ganancias.¿ALGUNA VEZ HAS deseado conocer las mejores técnicas de alta integridad para conseguir más clientes, llevar un negocio de fitness o disponer de un sistema sólido para vender entrenamiento personal? No eres el único. A Jon se le hicieron estas preguntas durante años, así que leyó, vio, investigó y entrevistó a los mejores profesionales alrededor del mundo buscando reunir información para Enciende el Fuego. Este impactante libro para entrenadores personales titulados te enseñará a: ·         Incrementar tu confianza para emprender la labor de forma eficaz  y acabar en la cima·         Encontrar tu trabajo ideal en la industria del fitness·         Encontrar, promocionarte y venderle a tu cliente ideal mientras te ocupas de las objeciones  sin ningún problema·         Crear increíbles planes de entrenamiento para principiantes·         Tratar con los 10 tipos de clientes más comunes y difíciles·         Desarrollar múltiples fuen