Joseph P. Mazer - Böcker

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others.This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others.This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.

Teaching Communication is an innovative series designed to help communication instructors develop a course for the first time or to guide teacher-trainers as they work with new teachers in formal classroom settings or informal mentoring sessions. Providing theoretically grounded research-based guidelines for teaching communication effectively, each volume in the series provides robust suggestions for what to teach and how to teach various communication topics. Volume II: Communication Studies contains a comprehensive and contemporary discussion of topics and issues about the teaching of communication studies. The chapters—written by key voices in the communication discipline—address conceptual as well as practical issues related to communication studies instruction. Opening chapters cover strategies and approaches for teaching introductory, foundational, and core courses, such as public speaking, the hybrid course, communication theory, and research methods. Additional chapters address courses that showcase relational topics and issues, such as interpersonal and family communication, intercultural communication, gender and communication, and nonverbal communication. Others emphasize the importance of communication in professional and workplace contexts (e.g., group and organizational communication), and closing chapters expand communication skills development to public engagement contexts, such as teaching persuasion, health and environmental communication, and ethics. Providing readers with the knowledge and skillsets they need to become effective educators, the Teaching Communication series is an exemplary resource for courses and programs in teaching communication. Chapters and contributors: Series Preface - Deanna D. Sellnow and Michael G. Strawser, Volume II PrefaceChapter 1. Teaching Public Speaking - Lindsey B. AndersonChapter 2. Teaching the Hybrid Introductory Communication Course - Melissa A. Broeckelman-PostChapter 3. Teaching Communication Theory - J. Kevin BargeChapter 4. Teaching Communication Research Methods - Joann Keyton and Pavitra KavyaChapter 5. Teaching Interpersonal Communication - Elizabeth Graham and Scott A. MyersChapter 6. Teaching Family Communication - Dawn O. BraithwaiteChapter 7. Teaching Intercultural Communication - Yea-Wen Chen and Brandi LawlessChapter 8. Teaching Gender and Communication - Meggie Mapes and Alaina WalbergChapter 9. Teaching Nonverbal Communication - Laura K. Guerrero and Valerie ManusovChapter 10. Teaching Mediated Communication Technologies - Nick Bowman, Stephanie Kelly, KJ Rocker, Kyle R. Vareberg, and David WestermanChapter 11. Teaching Business and Professional Communication - Stephen A. Spates and Shawn T. WahlChapter 12. Teaching Organizational Communication and Leadership - Roth Smith and Lance LippertChapter 13. Teaching Group Communication - Angela M. Hosek, Caroline Waldbuesser, and Carly DensmoreChapter 14. Teaching Health Communication - Heather J. Carmack and Margaret M. QuinlanChapter 15. Teaching Political Communication - Jerry L. MillerChapter 16. Teaching Persuasion - Kevin R. Meyer and Stephen K. HuntChapter 17. Teaching Rhetorical Criticism - Jim A. Kuypers, Joseph M. Valenzano, III, and Jason A. EdwardsChapter 18. Teaching Argumentation and Advocacy - Matthew deTarChapter 19. Teaching Sport Communication - Gregory A. Cranmer and Samuel HakimChapter 20. Teaching Environmental Communication - Maria BlevinsChapter 21. Teaching Communication Ethics - Brenden E. Kendall