Joseph Turow – författare
Visar alla böcker från författaren Joseph Turow. Handla med fri frakt och snabb leverans.
25 produkter
Breaking Up America
Advertisers and the New Media World
Av Joseph Turow
Häftad, 1998
295 kr
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A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in …
Problem with Personalization
How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Av Joseph Turow
Inbunden, 2026
240 kr
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A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical …
Niche Envy
Av Joseph Turow
E-bok, 2008
292 kr
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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it …
Voice Catchers
How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
Av Joseph Turow
E-bok, 2021
171 kr
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Your voice as biometric data, and how marketers are using it to manipulate youOnly three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples'' exact locations could be tracked by those devices. We now take …
Voice Catchers
How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
Av Joseph Turow
Häftad, 2023
172 kr
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Your voice provides biometric data. How are marketers using it to manipulate you?“[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
Häftad, 2022
1414 kr
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This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
Inbunden, 2022
3052 kr
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This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The …
Advertising and Consumer Culture Reader
Av Joseph Turow, Matthew Mcallister
Inbunden, 2009
2501 kr
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Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, …
Advertising and Consumer Culture Reader
Av Joseph Turow, Matthew Mcallister
Häftad, 2009
3,0 utav 5 stjärnor. Totalt antal röster: (1)
964 kr
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Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, …
Key Readings in Media Today
Mass Communication in Contexts
Inbunden, 2008
1515 kr
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Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at …
Key Readings in Media Today
Mass Communication in Contexts
Häftad, 2008
572 kr
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Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at …
Playing Doctor
Television, Storytelling, and Medical Power
Av Joseph Turow
E-bok, 2010
722 kr
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Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and …
Playing Doctor
Television, Storytelling, and Medical Power
Av Joseph Turow
Häftad, 2010
516 kr
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Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and …
Hyperlinked Society
Questioning Connections in the Digital Age
Häftad, 2008
385 kr
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"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
E-bok, 2022
1680 kr
Lägg i varukorg
This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
E-bok, 2022
1680 kr
Lägg i varukorg
This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
Häftad, 2026
1220 kr
Lägg i varukorg
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
Inbunden, 2026
2521 kr
Lägg i varukorg
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
E-bok, 2026
1593 kr
Lägg i varukorg
This ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The …
Media Today
Mass Communication in a Converging World
Av Joseph Turow
E-bok, 2026
1593 kr
Lägg i varukorg
This ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The …
Breaking Up America
Advertisers and the New Media World
Av Joseph Turow
Inbunden, 1997
383 kr
Tillfälligt slut
A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in …
Niche Envy
Marketing Discrimination in the Digital Age
Av Joseph Turow
Inbunden, 2006
79 kr
Tillfälligt slut
Daily You
How the New Advertising Industry Is Defining Your Identity and Your Worth
Av Joseph Turow
Häftad, 2013
228 kr
Tillfälligt slut
In the new media world, advertisers are deciding who you are, how much you matter, and what you see and doThe Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario …
Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Av Joseph Turow
Häftad, 2018
181 kr
Tillfälligt slut
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near youBy one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific …
Hyperlinked Society
Questioning Connections in the Digital Age
Inbunden, 2008
847 kr
Tillfälligt slut
"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do …
