Ken Auletta – författare
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23 produkter
Googled
The End of the World as We Know It
Av Ken Auletta
Häftad, 2011
5,0 utav 5 stjärnor. Totalt antal röster: (1)
187 kr
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Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep …
Frenemies
The Epic Disruption of the Advertising Industry (and Why This Matters)
Av Ken Auletta
E-bok, 2018
57 kr
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel …
Frenemies
The Epic Disruption of the Advertising Industry (and Everything Else)
Av Ken Auletta
Ljudbok, 2018
207 kr
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel …
Best Business Stories of the Year: 2002 Edition
E-bok, 2010
140 kr
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“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”– USA Today, on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the …
Three Blind Mice
How the TV Networks Lost Their Way
Av Ken Auletta
E-bok, 2010
156 kr
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What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits? Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of …
Hard Feelings
Reporting on the Pols, the Press, the People and the City
Av Ken Auletta
E-bok, 2011
63 kr
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Hard Feelings by Ken Auletta covers reporting on the pols, the press, the people, and the city.
Highwaymen
Warriors of the Information Superhighway
Av Ken Auletta
E-bok, 2011
93 kr
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A struggle is taking place--not just among corporate titans, but among entire industries. At stake is control of the world''s fastest-growing industry: communications. The contestants are Hollywood studios, television networks, and cable, telephone, computer, publishing, and consumer-electronics …
Streets Were Paved with Gold
Av Ken Auletta
E-bok, 2011
79 kr
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How - and why - did one of the world''s greatest cities come to be teetering on the edge of bankruptcy? Ken Auletta, writer for THE NEW YORKER and columnist for THE DAILY NEWS, shows how the decline of New York City was partly inevitable --- the result of shifting migration patterns and rapidl …
World War 3.0
Microsoft, the US Government, and the Battle for the New Economy
Av Ken Auletta
E-bok, 2001
217 kr
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The Internet Revolution, like all great industrial changes, has made the world''s elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity …
Media Man
Ted Turner's Improbable Empire
Av Ken Auletta
Häftad, 2005
266 kr
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Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative programming. Ken Auletta, the most respected media journalist …
Frenemies
The Epic Disruption of the Ad Business (and Everything Else)
Av Ken Auletta
E-bok, 2018
196 kr
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel …
Frenemies: The Epic Disruption of the AD Business (and Everything Else)
Av Ken Auletta
Häftad, 2019
306 kr
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Googled
The End of the World as We Know It
Av Ken Auletta
E-bok, 2021
147 kr
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Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep …
Googled
The End of the World As We Know It
Av Ken Auletta
E-bok, 2009
80 kr
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A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the …
Backstory
Inside the Business of News
Av Ken Auletta
E-bok, 2004
196 kr
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It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias” are making a mockery of such high-minded ideals. In Backstory , Ken Auletta explores …
Art of Corporate Success
The Story of Schlumberger
Av Ken Auletta
E-bok, 2015
149 kr
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A revealing portrait of one of the world''s finest, yet most opaque, companies—and the quiet genius who made it thriveKen Auletta set out to locate one of the world''s most prosperous businesses and explain its formula for success. He searched for an enterprise with a vivid chief executive and …
Greed and Glory on Wall Street
The Fall of the House of Lehman
Av Ken Auletta
E-bok, 2015
148 kr
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The inside account of a financial meltdown that reshaped Wall StreetIn 1983, Lew Glucksman, then co-CEO of the heralded investment bank Lehman Brothers, demanded the resignation of chairman Pete Peterson, with whom he had long argued over how to manage the company. Shockingly, Peterson, who had …
Underclass
Av Ken Auletta
E-bok, 2023
149 kr
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The acclaimed author and New Yorker columnist delves into the core of American poverty in the early 1980s: "Invaluable." —The Washington PostFirst appearing as a three-part series in the New Yorker, Ken Auletta''s The Underclass provides an enlightening look at the lives of addicts, dropouts, …
