Kerri M. Camp – Författare
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2 produkter
2 produkter
1 012 kr
Skickas inom 7-10 vardagar
Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
530 kr
Skickas inom 10-15 vardagar
Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience.The book covers an array of topics—from understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively.The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience.Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it.