Kerry Smith – författare

This study of Japan's transformation by the economic crises of the 1930s focuses on efforts to overcome the effects of the Great Depression in rural areas, particularly the activities of local activists and policymakers in Tokyo. The author argues that these efforts changed the nation's thinking about the countryside, as well as Japan's conception of its economic and cultural relationship to the nation, in ways that have important implications for our understanding of both the war years and the postwar reconstruction. The reactions of inhabitants of rural areas to the depression shed new light on how average Japanese responded to the problems of modernization and how they re-created the countryside.

This study of Japan's transformation by the economic crises of the 1930s focuses on efforts to overcome the effects of the Great Depression in rural areas, particularly the activities of local activists and policymakers in Tokyo. The author argues that these efforts changed the nation's thinking about the countryside, as well as Japan's conception of its economic and cultural relationship to the nation, in ways that have important implications for our understanding of both the war years and the postwar reconstruction. The reactions of inhabitants of rural areas to the depression shed new light on how average Japanese responded to the problems of modernization and how they re-created the countryside.

The most researched, documented, and comprehensive manifesto on experiential marketing.As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open  the next chapter of marketing. . . as experiential brands.Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.You’ll learn: The history and fundamental principles of experiential marketingHow top brands have reset marketing mixes as experience-driven portfoliosThe anatomy of a brand experienceThe psychology of engagement and experience designThe 10 habits of highly experiential brandsHow to measure the impact of experiential marketingHow to combine digital and social media in an experiential strategyThe experiential marketing vocabularyHow to begin converting to experiential marketingMarketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.