Laura Iloniemi – författare
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2 produkter
2 produkter
Del 1 - Architecture in Practice
Is it all About Image?
How PR works in Architecture
Häftad, Engelska, 2004
667 kr
Skickas inom 11-20 vardagar
Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR. The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information. This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any sizeIt is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridgeProvides essential information on the way that publicity can be dealt with in small and large offices alikeFeatures interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments
Inbunden, Engelska, 2020
597 kr
Skickas inom 7-10 vardagar
John Marx's watercolours, first published in the Architectural Review, are a captivating example of an architect's way of thinking. Subtle and quiet they are nonetheless compelling works in how they tackle a sense of place, of inhabiting space and time all the while resonating with the core of one's inner being. There is an existential quality to these watercolours that is rare to be found in this medium. Something akin to the psychologically piercing observational quality of artists like De Chirico or Hopper.As architects strive to communicate their ideas, it is interesting to explore the world of Marx's watercolours as an example of a humane approach to conveying emotional meaning in relation to our environment. Marx's subject matter read like"built landscape" heightening the role of the manmade yet wholly in balance with the natural world. This is a message and sentiment that is perhaps more important than ever to relay to audiences.