Lauren Alex O'Hagan – författare

This innovative text draws on theories and methodologies from the fields of multimodality, ethnography, and literacy studies to explore the sociocultural significance of book ownership and book inscriptions in Edwardian Britain.

The Sociocultural Functions of Edwardian Book Inscriptions examines evidence gathered from historical records, archival documents, and the inscriptive practices of individuals from the Edwardian era to foreground the social, communicative, and performative functions of inscriptive practices and illustrate how material, lexical, and semiotic means were used to perform identity, contest social status, and forge relationships with others. The text adopts a unique ethnohistorical approach to multimodality, supporting the development of a typography of book inscriptions which will serve as a unique interpretive framework for analysis of literary artifacts in the context of broader sociopolitical forces.

This text will benefit doctoral students, researchers, and academics in the fields of literacy studies, English language arts, and research methods in education more broadly. Those interested in British book history, anthropology, and 20th-century literature will also enjoy this volume.

This innovative text draws on theories and methodologies from the fields of multimodality, ethnography, and literacy studies to explore the sociocultural significance of book ownership and book inscriptions in Edwardian Britain.

The Sociocultural Functions of Edwardian Book Inscriptions examines evidence gathered from historical records, archival documents, and the inscriptive practices of individuals from the Edwardian era to foreground the social, communicative, and performative functions of inscriptive practices and illustrate how material, lexical, and semiotic means were used to perform identity, contest social status, and forge relationships with others. The text adopts a unique ethnohistorical approach to multimodality, supporting the development of a typography of book inscriptions which will serve as a unique interpretive framework for analysis of literary artifacts in the context of broader sociopolitical forces.

This text will benefit doctoral students, researchers, and academics in the fields of literacy studies, English language arts, and research methods in education more broadly. Those interested in British book history, anthropology, and 20th-century literature will also enjoy this volume.

This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture.

Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory.

It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.

This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture.

Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory.

It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.