Lisa Doyle – författare

Develop the mental agility and razor-sharp decision making of today’s most successful salespeople

The world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agile―choosing a path based on the buying situations they face and continually re-assessing those choices.

In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking, research-driven guide teaches you how to:

Shift to a buyer-focus perspective and assess customer situations from multiple perspectivesMake sense of buyers’ situations by considering and weighing all available data and your own insightsChoose a sales approach that aligns with the customer situation with your prioritized sales objectiveExecute a variety of sales tactics that will move the sales opportunity forwardMake in-the-moment adjustments as the buyer’s situation evolves

With The Sales Agility Code, you have everything you need to understand the buyer, the buying situation, and the buyer’s needs so you can consciously choose the best approach for each stage in each deal―which will invariably result in more sales.

This volume takes Apollonius Rhodius’ Argonautica as its focal point but does so with a view to exploring the rich afterlife it has had in other literary traditions, from Latin poetry to early modern European reception. In addition to looking at reception and the Argonautic myth beyond Apollonius, this volume also seeks to present new approaches to his Hellenistic epic and to privilege interpretations which traverse the boundaries of genre. 　 The product of a three-day workshop, this volume contains fresh reconsiderations of established topics in Apollonian scholarship: the characterisation of Medea, the alleged quarrel with Callimachus, the Egyptian context of his poem, but also offers interpretations based on the latest developments in the subject: the Apollonius scholia and etymological practices, intertextual readings against a diverse collection of texts such as Greek comedy and Latin elegiac poetry. A final part of the volume takes us beyond antiquity to explore the poem’s receptions in early modern European literature. 　 This wide range of chapters provides an overview of the current state of scholarship on Apollonius’ Argonautica, its reception, and on the Argonautic myth at large, and indicates future trends in these areas.