Malgorzata Karpinska-Krakowiak – författare

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6 produkter

1. 

   Anthropomorphism and Animism in Advertising

   Persuasive Tactics and the Influence on Consumer Behavior

   Av Malgorzata Karpinska-Krakowiak

   E-bok, 2025

   782 kr

   Lägg i varukorg

   Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly …

2. 

   Anthropomorphism and Animism in Advertising

   Persuasive Tactics and the Influence on Consumer Behavior

   Av Malgorzata Karpinska-Krakowiak

   E-bok, 2025

   790 kr

   Lägg i varukorg

   Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly …

3. 

   City Diplomacy and the European Union Policy towards China

   Av Michal Gzik, Malgorzata Karpinska-Krakowiak m. fl.

   E-bok, 2026

   813 kr

   Lägg i varukorg

   This book explores the increasingly significant role of cities as actors in the European Union's foreign policy, with a particular focus on EU-China relations. Analysing theoretical foundations, empirical data, and a survey of 745 cities, the authors provide unparalleled insights into the …

4. 

   City Diplomacy and the European Union Policy towards China

   Av Michal Gzik, Malgorzata Karpinska-Krakowiak m. fl.

   E-bok, 2026

   831 kr

   Lägg i varukorg

   This book explores the increasingly significant role of cities as actors in the European Union's foreign policy, with a particular focus on EU-China relations. Analysing theoretical foundations, empirical data, and a survey of 745 cities, the authors provide unparalleled insights into the …

5. 

   Anthropomorphism and Animism in Advertising

   Persuasive Tactics and the Influence on Consumer Behavior

   Av Małgorzata Karpińska-Krakowiak

   Inbunden, 2025

   2433 kr

   Lägg i varukorg

   Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly …

6. 

   City Diplomacy and the European Union Policy towards China

   Av Tomasz Kamiński, Joanna Ciesielska-Klikowska m. fl.

   Inbunden, 2026

   2504 kr

   Lägg i varukorg

   This book explores the increasingly significant role of cities as actors in the European Union’s foreign policy, with a particular focus on EU-China relations. Analysing theoretical foundations, empirical data, and a survey of 745 cities, the authors provide unparalleled insights into the …