Marie Hardin – författare

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex.The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.

This handbook takes an in-depth look at the transformative impact of social media on sport. With broader and deeper coverage than any previous book on this topic, the handbook explores how sports media is co-created and curated, collectively, at the individual, group and organisational level, and considers the implications for the ways in which sports media, through social media, infiltrates our lives and influences local and global culture. Exploring key concepts and presenting original case studies, the book features work by world-leading international sports media scholars. It discusses the theoretical lenses through which we can understand social media and sport, from political economy and cultural dynamics to business and management, and explains the significance of global social media platforms. The book then presents a multi-level exploration of sport and social media, including social media use by fans, athletes, teams, leagues and media organisations. Offering important new insight into a technology that now sits at the centre of our social and economic lives, this book is important reading for any researcher, student, practitioner or policymaker with an interest in sport media, sport business, sport cultures, digital media technologies, digital business, or the broader relationships between sport, media and wider society.

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings.This book was published as a special section in Mass Communication & Society.

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex.The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings.This book was published as a special section in Mass Communication & Society.

Sex and gender are interconnected, conflated, different, and complex. Arguably, there is no cultural arena more affected by the complexity of sex/gender than sport, where the presumed need for a male/female binary is personalized, medicalized, and politicized. Gender Defenders of the Sport Binary considers how medical, policy, and media discourses shape understanding of nonbinary athletes, and more broadly cultural understandings of gender as chosen and sex as biologically measurable.Tracing discourse across more than 100 years of media coverage, decades of medical debate, and overlapping sport regulatory policies, this book considers how the force of cisgender ideology creates a singular narrative centered on fairness that dominates transgender and intersex women and erases them from elite sport. This book traces the influence of powerful contexts such as language and masculinity in constructing boundaries around who can and cannot fit in women’s sport."In Gender Defenders of the Sport Binary, Bell and Osborne offer a compelling and incisive critique of how sport, medicine, and the media converge to police gender under the guise of fairness. In a time of global debates on gender and athleticism, this thought-provoking book unpacks the exclusionary frameworks that elite sport uses to marginalize transgender and intersex athletes, revealing the deep entanglements between gender ideology and power. Using meticulous research and sharp analysis, the authors challenge us to reconsider the boundaries of inclusion, presenting a vital call to reimagine sport as a space where diversity is not disciplined, but celebrated."—Anna Baeth, Ph.D., Director of Research, Athlete Ally

Sex and gender are interconnected, conflated, different, and complex. Arguably, there is no cultural arena more affected by the complexity of sex/gender than sport, where the presumed need for a male/female binary is personalized, medicalized, and politicized. Gender Defenders of the Sport Binary considers how medical, policy, and media discourses shape understanding of nonbinary athletes, and more broadly cultural understandings of gender as chosen and sex as biologically measurable.Tracing discourse across more than 100 years of media coverage, decades of medical debate, and overlapping sport regulatory policies, this book considers how the force of cisgender ideology creates a singular narrative centered on fairness that dominates transgender and intersex women and erases them from elite sport. This book traces the influence of powerful contexts such as language and masculinity in constructing boundaries around who can and cannot fit in women’s sport."In Gender Defenders of the Sport Binary, Bell and Osborne offer a compelling and incisive critique of how sport, medicine, and the media converge to police gender under the guise of fairness. In a time of global debates on gender and athleticism, this thought-provoking book unpacks the exclusionary frameworks that elite sport uses to marginalize transgender and intersex athletes, revealing the deep entanglements between gender ideology and power. Using meticulous research and sharp analysis, the authors challenge us to reconsider the boundaries of inclusion, presenting a vital call to reimagine sport as a space where diversity is not disciplined, but celebrated."—Anna Baeth, Ph.D., Director of Research, Athlete Ally

Never before have we lived in a time in which sport and gay identity are more visible, discussed, debated—and even celebrated. However, in an era in which the sports closet is heralded as the last remaining stronghold of heterosexuality, the terrain for the gay athlete remains contradictory at best. Gay athletes in American team sports are thus living a paradox: told that sport represents the "final closet" in American culture while at the same time feeling ostracized, labeled a "distraction" for teams, dubbed locker room "problems," and experiencing careers which are halted or cut short altogether.Media and the Coming Out of Gay Male Athletes in American Team Sports is the first of its kind, building upon the narratives of athletes and how their coming out experiences are shaped, transmitted and received through pervasive, powerful, albeit imperfect commercial media. Featuring in-depth interviews with out-athletes such as Jason Collins, Dave Kopay, Billy Bean and John Amaechi; media gatekeepers from outlets like ESPN and USA Today; and league representatives from Major League Baseball and the National Football League, this book explores one of the starkest juxtapositions in athletics: there are no active out players in the NFL, NBA, MLB, or NHL, yet the number of athletes coming out at virtually every other level of sport is unprecedented. Interviews are fused with qualitative media analysis of coming out stories and informed by decades of literature on the unique intersection of sport, media, and sexual identity.

Never before have we lived in a time in which sport and gay identity are more visible, discussed, debated—and even celebrated. However, in an era in which the sports closet is heralded as the last remaining stronghold of heterosexuality, the terrain for the gay athlete remains contradictory at best. Gay athletes in American team sports are thus living a paradox: told that sport represents the "final closet" in American culture while at the same time feeling ostracized, labeled a "distraction" for teams, dubbed locker room "problems," and experiencing careers which are halted or cut short altogether.Media and the Coming Out of Gay Male Athletes in American Team Sports is the first of its kind, building upon the narratives of athletes and how their coming out experiences are shaped, transmitted and received through pervasive, powerful, albeit imperfect commercial media. Featuring in-depth interviews with out-athletes such as Jason Collins, Dave Kopay, Billy Bean and John Amaechi; media gatekeepers from outlets like ESPN and USA Today; and league representatives from Major League Baseball and the National Football League, this book explores one of the starkest juxtapositions in athletics: there are no active out players in the NFL, NBA, MLB, or NHL, yet the number of athletes coming out at virtually every other level of sport is unprecedented. Interviews are fused with qualitative media analysis of coming out stories and informed by decades of literature on the unique intersection of sport, media, and sexual identity.

Serving Equality: Feminism, Media, and Women’s Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women’s sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women’s sports, but how women’s sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women’s sports.

Serving Equality: Feminism, Media, and Women’s Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women’s sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women’s sports, but how women’s sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women’s sports.