Mark Peacock – författare
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6 produkter
6 produkter
2 197 kr
Skickas inom 10-15 vardagar
Are human beings motivated exclusively by self-interest? The orthodox theory of rational choice in economics thinks that they are. Amartya Sen disagrees, and his concept commitment is central to his vision of an alternative to mainstream rational choice theory. This book examines commitment as it has evolved in Sen's critique of orthodox rational choice theory. The in-depth focus on commitment reveals subtleties in the concept itself as well as in its relationships with other concepts which Sen develops in his critique of rational choice theory, for example preference, sympathy, weakness of will, agency, personhood, social norms, rights, self-welfare goal and self-goal choice. The book provides a comprehensive understanding of commitment and offers novel interpretations of the term as a way of strengthening its plausibility. Broadly in support of Sen’s conceptualization of rational choice, the book nevertheless reveals ambiguities and weaknesses in Sen’s conceptual framework, and it reformulates Sen’s concepts when doing so strengthens the claims he makes. The book also engages with critics of Sen and argues for the importance of commitment as a component in the theory of rational choice.
671 kr
Skickas inom 10-15 vardagar
Are human beings motivated exclusively by self-interest? The orthodox theory of rational choice in economics thinks that they are. Amartya Sen disagrees, and his concept commitment is central to his vision of an alternative to mainstream rational choice theory. This book examines commitment as it has evolved in Sen's critique of orthodox rational choice theory. The in-depth focus on commitment reveals subtleties in the concept itself as well as in its relationships with other concepts which Sen develops in his critique of rational choice theory, for example preference, sympathy, weakness of will, agency, personhood, social norms, rights, self-welfare goal and self-goal choice. The book provides a comprehensive understanding of commitment and offers novel interpretations of the term as a way of strengthening its plausibility. Broadly in support of Sen’s conceptualization of rational choice, the book nevertheless reveals ambiguities and weaknesses in Sen’s conceptual framework, and it reformulates Sen’s concepts when doing so strengthens the claims he makes. The book also engages with critics of Sen and argues for the importance of commitment as a component in the theory of rational choice.
2 197 kr
Skickas inom 10-15 vardagar
This book provides a theoretical and historical examination of the evolution of money. It is distinct from the majority of ‘economic’ approaches, for it does not see money as an outgrowth of market exchange via barter. Instead, the social, political, legal and religious origins of money are examined. The methodological and theoretical underpinning of the work is that the study of money be historically informed, and that there exists a ‘state theory of money’ that provides an alternative framework to the ‘orthodox’ view of money’s origins.The contexts for analysing the introduction of money at various historical junctures include ancient Greece, British colonial dependencies in the nineteenth and early twentieth century, and local communities which introduce ‘alternative’ currencies. The book argues that, although money is not primarily an ‘economic’ phenomenon (associated with market exchange), it has profound implications (amongst others, economic implications) for societies and habits of human thought and action.
841 kr
Skickas inom 10-15 vardagar
This book provides a theoretical and historical examination of the evolution of money. It is distinct from the majority of ‘economic’ approaches, for it does not see money as an outgrowth of market exchange via barter. Instead, the social, political, legal and religious origins of money are examined. The methodological and theoretical underpinning of the work is that the study of money be historically informed, and that there exists a ‘state theory of money’ that provides an alternative framework to the ‘orthodox’ view of money’s origins.The contexts for analysing the introduction of money at various historical junctures include ancient Greece, British colonial dependencies in the nineteenth and early twentieth century, and local communities which introduce ‘alternative’ currencies. The book argues that, although money is not primarily an ‘economic’ phenomenon (associated with market exchange), it has profound implications (amongst others, economic implications) for societies and habits of human thought and action.
255 kr
Skickas inom 3-6 vardagar
Pricing for Success
The 7-step plan for winning more customers at better prices
Häftad, Engelska, 2023
245 kr
Skickas
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth.But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity?In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business.Through an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover:Why pricing is your biggest lever for profitable growth.The persuasive pricing techniques that have the biggest impact.How customer-driven approaches make it easier to boost your bottom line.The surprising truth about premium pricing and how it’s easier to sell.How to cleverly structure your offer so you can optimise your prices.How to avoid common pricing pitfalls and lose your fear of losing business.The time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.