Martin Stein – författare

An essential guide for today's parents -- from the world-renowned pediatrician and author of Dr. Spock's Baby and Child Care. In this classic text, Dr. Benjamin Spock addresses the changing of traditional family structure and the challenges contemporary parents face. From two-job families to single parenthood, this timely reference offers sound, reliable advice on today's difficult parenting issues, including: * understanding the role of the modern father * developing healthy eating habits * adapting career demands to a baby's needs * evaluating child care outside the home * handling your child in public places * dealing with sleeping problems * teaching your child about strangers * nurturing your child's potential * talking to children about sex, disease, death, * religion and God * handling divorce and custody questions

Macrologistics Management defines the term "Macrologistics" as a means for designing a catalyst for change in any organization. The "macro" approach means seeing the big picture-to use time and place strategies for competitive advantage. It is a "breakthrough" strategy because it prioritizes "logistics" selection as a key factor in developing customer satisfaction and market penetration. Traditional management approaches the product and cost savings as key factors in their strategy. This book demonstrates how new approaches can be even more effective and more profitable-it will help you achieve complete transformation in your organization through a systematic process for managing change and by using carefully prioritized change management strategies.The framework for change, as explained in this book, is one where continuous monitoring is facilitated by a relevant and responsive information system, workers and managers are empowered and rewarded for innovation, and leaders encourage a passion for change. With Macrologistics Management you will learn how to unleash new sources of synergy-ways for various groups involved with the organization to work together-that help promote creativity and motivate an effective and rapid revolution in your workplace!

Macrologistics Management defines the term "Macrologistics" as a means for designing a catalyst for change in any organization. The "macro" approach means seeing the big picture-to use time and place strategies for competitive advantage. It is a "breakthrough" strategy because it prioritizes "logistics" selection as a key factor in developing customer satisfaction and market penetration. Traditional management approaches the product and cost savings as key factors in their strategy. This book demonstrates how new approaches can be even more effective and more profitable-it will help you achieve complete transformation in your organization through a systematic process for managing change and by using carefully prioritized change management strategies.The framework for change, as explained in this book, is one where continuous monitoring is facilitated by a relevant and responsive information system, workers and managers are empowered and rewarded for innovation, and leaders encourage a passion for change. With Macrologistics Management you will learn how to unleash new sources of synergy-ways for various groups involved with the organization to work together-that help promote creativity and motivate an effective and rapid revolution in your workplace!

Macrologistics Management defines the term "Macrologistics" as a means for designing a catalyst for change in any organization. The "macro" approach means seeing the big picture-to use time and place strategies for competitive advantage. It is a "breakthrough" strategy because it prioritizes "logistics" selection as a key factor in developing customer satisfaction and market penetration. Traditional management approaches the product and cost savings as key factors in their strategy. This book demonstrates how new approaches can be even more effective and more profitable-it will help you achieve complete transformation in your organization through a systematic process for managing change and by using carefully prioritized change management strategies.The framework for change, as explained in this book, is one where continuous monitoring is facilitated by a relevant and responsive information system, workers and managers are empowered and rewarded for innovation, and leaders encourage a passion for change. With Macrologistics Management you will learn how to unleash new sources of synergy-ways for various groups involved with the organization to work together-that help promote creativity and motivate an effective and rapid revolution in your workplace!

While many Web 2.0-inspired approaches to semantic content authoring do acknowledge motivation and incentives as the main drivers of user involvement, the amount of useful human contributions actually available will always remain a scarce resource. Complementarily, there are aspects of semantic content authoring in which automatic techniques have proven to perform reliably, and the added value of human (and collective) intelligence is often a question of cost and timing. The challenge that this book attempts to tackle is how these two approaches (machine- and human-driven computation) could be combined in order to improve the cost-performance ratio of creating, managing, and meaningfully using semantic content. To do so, we need to first understand how theories and practices from social sciences and economics about user behavior and incentives could be applied to semantic content authoring. We will introduce a methodology to help software designers to embed incentives-minded functionalities into semantic applications, as well as best practices and guidelines. We will present several examples of such applications, addressing tasks such as ontology management, media annotation, and information extraction, which have been built with these considerations in mind. These examples illustrate key design issues of incentivized Semantic Web applications that might have a significant effect on the success and sustainable development of the applications: the suitability of the task and knowledge domain to the intended audience, and the mechanisms set up to ensure high-quality contributions, and extensive user involvement.Table of Contents: Semantic Data Management: A Human-driven Process / Fundamentals of Motivation and Incentives / Case Study: Motivating Employees to Annotate Content / Case Study: Building a Community of Practice Around Web Service Management and Annotation / Case Study: Games with a Purpose for Semantic Content Creation / Conclusions

While many Web 2.0-inspired approaches to semantic content authoring do acknowledge motivation and incentives as the main drivers of user involvement, the amount of useful human contributions actually available will always remain a scarce resource. Complementarily, there are aspects of semantic content authoring in which automatic techniques have proven to perform reliably, and the added value of human (and collective) intelligence is often a question of cost and timing. The challenge that this book attempts to tackle is how these two approaches (machine- and human-driven computation) could be combined in order to improve the cost-performance ratio of creating, managing, and meaningfully using semantic content. To do so, we need to first understand how theories and practices from social sciences and economics about user behavior and incentives could be applied to semantic content authoring. We will introduce a methodology to help software designers to embed incentives-minded functionalities into semantic applications, as well as best practices and guidelines. We will present several examples of such applications, addressing tasks such as ontology management, media annotation, and information extraction, which have been built with these considerations in mind. These examples illustrate key design issues of incentivized Semantic Web applications that might have a significant effect on the success and sustainable development of the applications: the suitability of the task and knowledge domain to the intended audience, and the mechanisms set up to ensure high-quality contributions, and extensive user involvement.Table of Contents: Semantic Data Management: A Human-driven Process / Fundamentals of Motivation and Incentives / Case Study: Motivating Employees to Annotate Content / Case Study: Building a Community of Practice Around Web Service Management and Annotation / Case Study: Games with a Purpose for Semantic Content Creation / Conclusions

Die Produktverpackung ist bei groer Konkurrenz, insbesondere am Point-of-Sale, von hoher Relevanz fur eine positive Beeinflussung der Entscheidungsfindung des Abnehmers. Gerade diese Schlusselposition stellt Hersteller von Produktinnovationen im Lebensmittelbereich (z.B. Chilled Convenience Food) vor die Herausforderung, eine differenzierte und zielgerichtete Positionierung im kritischen Moment der Kaufentscheidung uberzeugend zu kommunizieren. Im Kontext des Chilled Convenience Food ist es von besonderem Interesse, die Gestaltungsmerkmale der Produktverpackung zu identifizieren, die die Gesundheitswahrnehmung eines gekhlten Fertiggerichtes und die gesamte Einstellung von Konsumenten gegenber dem Produkt positiv beeinflussen. Darber hinaus spielt gerade in der preissensiblen Lebensmittelbranche ein anspruchsvolles Verpackungsdesign eine wichtige Rolle, um beim Nachfrager eine hhere Zahlungsbereitschaft zu schaffen. Die Autoren liefern im Rahmen einer varianzanalytischen Untersuchung Erkenntnisse zum Einfluss der Produktsichtbarkeit, des Zutatenclaims sowie der Farbsttigung auf die Zielgren. Hieraus resultieren relevante Implikationen fr die Marketingpraxis und -forschung.

Das Nachhaltigkeitsbewusstsein in der Gesellschaft ist groer denn je. Konsumenten hinterfragen die gesellschaftlichen und okologischen Folgen von Unternehmensaktivitaten. Nicht zuletzt aus diesem Grund fuhren zunehmend mehr Organisationen Nachhaltigkeitsstrategien ein. Als eine vielversprechende Manahme im Rahmen der unternehmerischen Verantwortung gilt das Cause-related Marketing (CrM). Unternehmen spenden dabei mit jedem verkauften Produkt einen Teil der Einnahmen fur einen wohltatigen Zweck. Entscheidend fur den Erfolg von CrM-Kampagnen sind einige Rahmenbedingungen. Basierend auf der bestehenden Forschung wurden die Unternehmensglaubwurdigkeit, der Fit zwischen Sozialprojekt und Produkt sowie das Preisniveau als Faktoren ermittelt, die den Erfolg von CrM-Kampagnen beeinflussen konnen. In einer empirischen Studie wird der Einfluss dieser Variablen auf die Kaufabsicht und die affektive Kundenzufriedenheit untersucht. Daruber hinaus wird das Nachhaltigkeitsbewusstsein der Konsumenten als moderierende Variable in das Untersuchungsmodell integriert. Die Ergebnisse belegen statistisch signifikante Einflusse der Faktoren auf den Kampagnenerfolg und liefern wertvolle Implikationen.

Die Studie analysiert den Einfluss des Psychological Ownerships in Mobile Apps. Um die Entstehung von Eigentumsgefühlen zu verstehen, untersuchen die Autoren die Kontrolle über die App und die Eigeninvestition des Nutzers. Im Mittelpunkt steht zudem, wie diese Gefühle die Teilnahmebereitschaft und Weiterempfehlungsabsicht beeinflussen, was für die Vermarktung von Apps entscheidend ist. Zudem wird der Einfluss des Alters analysiert. Die Forschungsfragen lauten: Fördern Eigeninvestitionen und Kontrolle Psychological Ownership und steigert dieses die Teilnahmebereitschaft und Weiterempfehlungsabsicht? Welche Rolle spielt das Alter beim Aufkommen dieses Gefühls?Zur Beantwortung der Fragen, formulieren die Autoren Hypothesen auf Basis bisheriger Studien sowie der Psychological Ownership Theorie und des Technology Acceptance Models. Eine Online-Umfrage, bei der Probanden in ein Szenario mit variierter Kontrolle und Eigeninvestition versetzt wurden, diente zur empirischen Überprüfung der postulierten Annahmen. Die Ergebnisse verdeutlichen die Relevanz des Psychological Ownerships. Das Buch schließt mit Handlungsempfehlungen für Unternehmen und gibt einen Ausblick für weitere Forschungen.