Matt Harvey - Böcker

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Discover the story of Tullamarine, from planning and opening to its modern status as a benchmark for international airports. Melbourne Airport, better known to locals as ‘Tullamarine’ or ‘Tulla’, was the first purpose-built Airport City in the world. Its facilities in 1970 were unsurpassed by any international airport – it had a golf course, hotel, conference centre, art gallery, cinema, bottle shop, exhibition space, multiple bars, VIP lounge, and a fine dining restaurant with an executive chef soon to have three Michelin stars. These facilities were built into Tullamarine’s plan by its principal planner and protagonist, Bill Bradfield, the son of John Bradfield, chief engineer of the Sydney Harbour Bridge.Today, Tullamarine remains at the cutting edge, with new and expanding terminals, upgraded car parks, more efficient roads, a new third runway recently approved, and a rail link soon to be in the works.

Join a father-daughter duo as a simple shopping trip becomes a calamity! As their cart swings down the aisles, the pair create minor calamity left and right. The rhyming, bouncy text teaches an important lesson about accidents and responsibility, all with a healthy dose of humor.

Claudia Schmid’s drawings meet Matt Harvey’s words in this affectionate look at dogs and their humans. Sit! is an entertaining, occasionally surreal, but mostly down to earth celebration of the strange, satisfying relationship between dog and human. Funny, eccentric, poignant, questionable and a bit weird – this book will appeal to all these sorts of people.