Maurice O'Sullivan – författare

A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner.

The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages.

The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market.

Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor's products.

Presents novel and effective sensory-based methods for new product development - two related fields that are often covered separately Provides accessible, useful guidance to the new product developer working in a large multi-national food company as well as novices starting up a new business Offers case studies that provide examples of how these methods have been applied to real product development by practitioners in a wide range of organizations Investigates how the application of sensory analysis can improve new product development including packaging optimization

Salt, Fat and Sugar Reduction: Sensory Approaches for Nutritional Reformulation of Foods and Beverages explores salt, sugar, fat and the current scientific findings that link them to diseases. The sensory techniques that can be used for developing consumer appealing nutritional optimized products are also discussed, as are other aspects of shelf life and physicochemical analysis, consumer awareness of the negative nutritional impact of these ingredients, and taxes and other factors that are drivers for nutritional optimization. This book is ideal for undergraduate and postgraduate students and academics, food scientists, food and nutrition researchers, and those in the food and beverage industries.

Provides a clear outline of current legislation on global ingredient taxes Demonstrates effective protocols, sensory, multivariate and physico-chemical for salt, fat and sugar reduction Outlines reduction protocols, with and without the use of replacer ingredients for salt, fat and sugar reduction Illustrates the full process chain, consumer to packaging, and the effects of reformulation by reduction of ingredients

Maurice O'Sullivan was born on the Great Blasket in 1904, and 'Twenty Years A-Growing' tells the story of his youth and of a way of life which belonged to the Middle Ages. He wrote for his own pleasure and for the entertainment of his friends, without any thought of a wider public; his style is derived from folk-tales which he heard from his grandfather and sharpened by his own lively imagination. The Blasket Islands are three miles off Irelands Dingle Peninsula. Until their evacuation just after the Second World War, the lives of the 150 or so Blasket Islanders had remained unchanged for centuries. A rich oral tradition of story-telling, poetry, and folktales kept alive the legends and history of the islands, and has made their literature famous throughout the world. The 7 Blasket Island books published by OUP contain memoirs and reminiscences from within this literary tradition, evoking a way of life which has now vanished.

Fiber Optic Measurement Techniques is an indispensable collection of key optical measurement techniques essential for developing and characterizing today's photonic devices and fiber optic systems. The book gives comprehensive and systematic descriptions of various fiber optic measurement methods with the emphasis on the understanding of optoelectronic signal processing methodologies, helping the reader to weigh up the pros and cons of each technique and establish their suitability for the task at hand.

Carefully balancing descriptions of principle, operations and optoelectronic circuit implementation, this indispensable resource will enable the engineer to:

Understand the implications of various measurement results and system performance qualifications Characterize modern optical systems and devices Select optical devices and subsystems in optical network design and implementation Design innovative instrumentations for fiber optic systems

The 2nd edition of this successful reference has been extensively updated (with 150 new pages) to reflect the advances in the field since publication in 2008 and includes:

A new chapter on fiber-based optical sensors and spectroscopy techniques A new chapter on measurement uncertainty and error analysis

Fiber Optic Measurement Techniques brings together in one volume the fundamental principles with the latest techniques, making it a complete resource for the optical and communications engineer developing future optical devices and fiber optic systems.

The only book to combine explanations of the basic principles with latest techniques to enable the engineer to develop photonic systems of the future Careful and systematic presentation of measurement methods to help engineers to choose the most appropriate for their application The latest methods covered, such as real-time optical monitoring and phase coded systems and subsystems, making this the most up-to-date guide to fiber optic measurement

When Joe Leaphorn and Jim Chee, Tony Hillerman's oddly matched tribal police officers, patrol the mesas and canyons of their Navajo reservation, they join a rich tradition of Southwestern detectives. In ""Crime Fiction and Film in the Southwest"", a group of literary critics tracks the mystery and crime novel from the Painted Desert to Death Valley and Salt Lake City. In addition the book includes the first comprehensive bibliography of mysteries set in the Southwest and a chapter on Southwest film ""Noir"" from Humphrey Bogart's tough hood in ""The Petrified Forest"" to Russell Crowe's hard-nosed cop in ""LA Confidential"".