Michael Alley – författare

The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder.One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research.By showing the differences between strong and weak presentations,by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel.

About the Author

Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides.

The Craft of Scientific Writing is designed to help scientists and engineers - both professionals already active in the disciplines as well as students preparing to enter the professions - write about their work clearly and effectively. Written for use as a text in courses on scientific writing, the book includes many useful suggestions about approaching a wide variety of writing tasks from journal papers to grant proposals and from emails to formal reports, as well as a concise guide to style and usage appropriate for scientific writing. Also useful for self-study, the book will be an important reference for all scientists and engineers who need to write about their work.

With this new and updated fourth edition, while most technical writing texts have gotten larger over the years, this one has streamlined, to provide busy readers with the essence of what distinguishes the style of the best scientific documents. With this new edition, readers will learn not just how to organize information, but how to emphasize the key details of that information. Also, readers will not just learn how to cast their ideas into precise and clear sentences, but how to connect these sentences in an energetic fashion.  In the section on language, the new edition goes into much depth about how to make connections between ideas: an important issue that few technical writing texts address. Moreover, the new edition integrates the discussion of illustrations with language because those two aspects of style are so intertwined. Finally, the new edition does a better job of explaining how to make the process of writing more efficient.

From a review of the first edition:

"A refreshing addition to a genre dominated by English teacher-style textbooks. Instead of listing rules that constrain writers, the book uses examples to lay out the path to successful communication … Especially helpful (and entertaining) is the chapter on the writing process. Anyone who has spent more time avoiding a writing task than actually doing it will appreciate Alley''s tips."

–Dr. Ellen Ochoa, Deputy Director of Flight Crew Operations, Johnson Space Center

In October 1984, the weak writing in a scientific report made national news. The report, which outlined safety procedures during a nuclear attack, advised industrial workers "to don heavy clothes and immerse themselves in a large body of water." The logic behind this advice was sound: Water is a good absorber of heat, neutrons, and gamma rays. Unfortunately, the way the advice was worded was unclear. Was everyone supposed to com­e up for air? Be­ completely submerged? 

The writing conveyed the wrong im­pression to the public. The report came across as saying "go jump in a lake" -- not the impression you want to give someone spending thousands of dollars to fund your­ research. Chances are that Dan Rather will not quote your documents on national television. Still, your writing is important.

On a personal level, your writing is the way in which people learn about your work. When you commu­nicate, you receive credit for your work. When you do not communicate, or are too slow to communi­cate, the credit often goes to someone else. On a larger level, your writing and the writing of other scientists influence public policy about science and engineering.