Michael Farmer – författare
Visar alla böcker från författaren Michael Farmer. Handla med fri frakt och snabb leverans.
5 produkter
Madison Avenue Revisited
The verdict on the advertising industry is murder, not manslaughter
Häftad, 2026
215 kr
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This is a critical, deep-dive examination into how the advertising industry's media function collapsed from a profitable, integrated department during the Golden Age of Advertising into today’s fragmented, less effective, and often opaque business. Authored by industry veteran Michael Farmer, the …
Tin Soldiers
E-bok, 2003
147 kr
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A military thriller ripped from tomorrow’s headlines, Michael Farmer’s debut is a powder keg of desert warfare expertise, cutting edge military technology, and an unforgettable cast of flesh and blood troops sent into the Persian Gulf to face a nightmare reborn. An alliance with Iran reinvigorates …
Madison Avenue Makeover
The transformation of Huge and the redefinition of the ad agency business
Häftad, 2023
192 kr
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In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. Baxter was Huge's fifth CEO in four years. Huge …
Madison Avenue Manslaughter
An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Häftad, 2019
149 kr
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The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For …
