Michela Addis – författare
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17 produkter
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
Häftad, 2020
664 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
Inbunden, 2020
2576 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
E-bok, 2020
767 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
E-bok, 2020
750 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
E-bok, 2020
746 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
E-bok, 2020
762 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Cultural Mediation for Museums
Driving Audience Engagement
Av Valeria Guerrisi, Isabella de Stefano m. fl.
E-bok, 2023
502 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Cultural Mediation for Museums
Driving Audience Engagement
Av Valeria Guerrisi, Isabella de Stefano m. fl.
E-bok, 2023
486 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Cultural Mediation for Museums
Driving Audience Engagement
Av Michela Addis, Isabella de Stefano m. fl.
Inbunden, 2023
1032 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Cultural Mediation for Museums
Driving Audience Engagement
Av Michela Addis, Isabella de Stefano m. fl.
Häftad, 2024
444 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Av Francesco Ricotta, Michela Addis m. fl.
E-bok, 2026
856 kr
Lägg i varukorg
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both …
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Av Francesco Ricotta, Michela Addis m. fl.
E-bok, 2026
831 kr
Lägg i varukorg
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both …
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Av Giulia Miniero, Carmela Donato m. fl.
Inbunden, 2026
2576 kr
Lägg i varukorg
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
Häftad, 2027
655 kr
Kommande
Managing cultural organisations is no easy feat in any period, let alone during a global instability and economic turndown. Today, managers must reconcile artistic and cultural missions with economic sustainability, technological transformation, changing audience expectations, new forms of …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
Inbunden, 2027
2539 kr
Kommande
Managing cultural organisations is no easy feat in any period, let alone during a global instability and economic turndown. Today, managers must reconcile artistic and cultural missions with economic sustainability, technological transformation, changing audience expectations, new forms of …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
Inbunden, 2020
2577 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
Häftad, 2020
650 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
