Michela Addis – författare
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15 produkter
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Michela Addis, Andrea Rurale
Häftad, 2020
665 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Michela Addis, Andrea Rurale
Inbunden, 2020
2578 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
E-bok, 2020
767 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
E-bok, 2020
750 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
E-bok, 2020
746 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Managing the Cultural Business
Avoiding Mistakes, Finding Success
Av Andrea Rurale, Michela Addis
E-bok, 2020
762 kr
Lägg i varukorg
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes …
Cultural Mediation for Museums
Driving Audience Engagement
Av Valeria Guerrisi, Isabella de Stefano m. fl.
E-bok, 2023
502 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Cultural Mediation for Museums
Driving Audience Engagement
Av Valeria Guerrisi, Isabella de Stefano m. fl.
E-bok, 2023
486 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Cultural Mediation for Museums
Driving Audience Engagement
Av Michela Addis, Isabella de Stefano m. fl.
Inbunden, 2023
1024 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Cultural Mediation for Museums
Driving Audience Engagement
Av Michela Addis, Isabella de Stefano m. fl.
Häftad, 2024
441 kr
Lägg i varukorg
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the National Gallery of Modern and Contemporary Arts in …
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Av Francesco Ricotta, Michela Addis m. fl.
E-bok, 2026
856 kr
Lägg i varukorg
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both …
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Av Francesco Ricotta, Michela Addis m. fl.
E-bok, 2026
831 kr
Lägg i varukorg
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both …
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Av Giulia Miniero, Carmela Donato m. fl.
Inbunden, 2026
2578 kr
Lägg i varukorg
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
Inbunden, 2020
2578 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
Engaging Brands
A Customer-Centric Approach for Superior Experiences
Häftad, 2020
650 kr
Lägg i varukorg
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic …
