Nick Cooney – författare

Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves.How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer.  Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can tooPeer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisionsSee why following our passion and doing what we’re good at can actually doom our efforts to improve the worldLearn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donatingSure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.

Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.

Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves.

How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer.  Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money.

Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating

Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world. 

Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.

Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves.

How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer.  Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money.

Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating

Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world. 

For the first time in human history, our inactions cause far more harm to others than our actions ever could.“A refreshing and necessary reminder on our ability…to help those in need.” — Moby When we think about whether we are good people leading a good life, we usually think about actions. Bad people do bad things that hurt others. Good people do good things that help others, and they avoid doing bad things. Simple.But while our actions certainly have consequences, today our inactions have far greater and far graver consequences. Bad actions can result in the suffering of a few or several dozen others; inaction can result in the extreme misery of thousands.It wasn’t always this way. For nearly our entire history as a species, we lived in small groups with minimal resources, leaving our ability to help others limited and the consequences of inaction modest. It is not so today. Thanks to massive global populations, huge wealth disparities, and modern technologies, the average person now has more power to improve the lives of others than nearly anyone who has ever lived. But the flip side of that great power is the dizzyingly high cost of inaction, in which lives can hang in the balance with each dollar and hour of time we spend.This is a book about what we don’t do. It’s about our failures to act and the suffering others endure as a result. It’s also about the incredible good that can be achieved when we cultivate an internal drive to do more.“Confronts our tendency toward feel-good, surface-level altruism and instead challenges us to...embrace discomfort and sacrifice at a level akin to high-performing athletes.” — David Goldberg, Co-Founder and CEO, Founders Pledge “A deep dive into waters often given only a glancing touch...Hopefully this message will spread through and beyond its readers.” — Dr. George Church, Co-Founder, Wyss Institute at Harvard University