Nickianne Moody – författare
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8 produkter
8 produkter
Inbunden, Engelska, 2007
2 408 kr
Skickas inom 10-15 vardagar
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
E-bok
Engelska, 2016890 kr
Läs direkt efter köp
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers'' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
E-bok
PDF, Engelska, 2016890 kr
Läs direkt efter köp
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers'' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
Häftad, Engelska, 2021
876 kr
Skickas inom 3-6 vardagar
Inbunden, Engelska, 2021
1 645 kr
Skickas inom 3-6 vardagar
Del 1 - New Paths in Victorian Literature and Culture
Fashion and Material Culture in Victorian Fiction and Periodicals
Häftad, Engelska, 2019
667 kr
Skickas inom 5-8 vardagar
Del 1 - New Paths in Victorian Literature and Culture
Fashion and Material Culture in Victorian Fiction and Periodicals
Inbunden, Engelska, 2019
1 207 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2004
381 kr
Tillfälligt slut
Although Spain has one of the lowest per capita rates of book buying in Europe, popular and mass-market print fiction is perennially in demand. The essays in this volume assess the appeal of popular genres such as the detective novel, romance, and science fiction to particular groups of readers and consider what makes a bestseller in the Spanish context. They look at how reader taste is directed by nonacademic book-buying magazines and analyze the political intentions of seemingly innocuous comics and popular novels with particular reference to women's writing. Chapters also consider how and why "canonical" writers like Manuel Vasquez Montalban, Esther Tusquets, or Carmen Martin Gaite decide to incorporate the themes, devices, and structures of mass cultural products into their "highbrow" literature. The wide-ranging nature of this volume and its fusion of textual analysis and theoretical overview provide unique access to aspects of Spanish mass, popular, and "high" literature hitherto largely ignored by the critics. Shelley Godsland is Jubilee Research Fellow, Department of Hispanic Studies, Royal Holloway, University of London.Nickiane Moody is principal lecturer in Media and Cultural Studies at Liverpool John Moores University.